Woolworths shopper slams $7.80 chips as ‘craziest thing I’ve seen’

The simple joy of eating a bag of chips is starting to leave a bad taste in the mouths of Australian shoppers as lovers of the humble snack contend with ongoing potato shortages and ever climbing supermarket prices.

There have been some surprisingly hefty price tags spotted on supermarket shelves in recent months but one disgruntled Woolworths customer believes they have found the “craziest” example of all.

They spotted a 135 gram bag of Kettle’s Lime and Chilli crisps in a Woolies Metro in Melbourne for $7.80, with the shopper saying it was the most expensive price point they had seen for the modest sized bag.

“This has got to be the craziest thing I’ve seen at Woolies post Covid,” they complained online, seemingly alluding to the dark days of the toilet paper wars.

A disgruntled customer spotted chips priced at $7.80 in Woolworths. Source: Reddit and Getty

The same bag of crisps are currently on special at Woolworths online for $5.20 — down from $6.50 — however Aussies were quick to condemn the costs, with one shopper saying they “straight up won’t buy chips at Coles or Woolworths anymore”.

Developments in supermarket price investigations

This week the government announced former Labor minister Craig Emerson will lead the investigation on supermarket prices. In October a review into the food and grocery code of conduct was confirmed after supermarkets were hit with an onslaught of price gouging accusations from customers.

“We’ve seen a reduction to costs of supermarkets that haven’t been passed on in an appropriate way to consumers and we want to make sure that that happens,” Prime Minister Anthony Albanese told ABC News on Wednesday. “Everything is on the table because we want to make sure that customers benefit.”

Fears potato shortage will continue in 2024

Last year the country suffered from a potato shortage after persistent fungal diseases and wild weather including floods impacted crops. Multiple states including Queensland and NSW were unable to keep up with demand and prices soared on potato products.

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However, with recent storms battering farming areas on the country’s east coast again there are fears there will be no relief and consumers will continue to feel the pinch.

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