What is Twitter 2.0? Everything We Know About Elon Musk’s Plans
Twitter 2.0 #Twitter2.0
Elon Musk has asked his employees to either join him in creating “Twitter 2.0” or leave.
Multiple sources online have shared details of an email that was sent from Musk to his Twitter staff at midnight PST. The headline of the email read “Fork in the Road,” and Musk went on to give the readers an option as to whether they want to stay with the company and make Twitter 2.0, or not.
The billionaire doesn’t appear to be bluffing either, as those who choose not to join him on the “hardcore” journey will be let go and offered three months severance pay.
The email was first reported by the Washington Post, but multiple outlets have since detailed the contents of Musk’s message.
Employees were presented with a link and an ultimatum: “If you are sure that you want to be part of the new Twitter, please click yes on the link below.” Staff who clicked yes were taken to an online form to sign a pledge. Anyone who didn’t sign the online form would be let go with three months pay.
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Within the email, Musk told his employees that Twitter “will need to be extremely hardcore” going forward, without detailing explicitly what Twitter 2.0 might entail.
In terms of a workload on staff, Musk suggested it “will mean working long hours at high intensity.” He added: “Only exceptional performance will constitute a passing grade.”
The email in full has been widely shared online now. Within it, Musk wrote that Twitter 2.0 would be “much more engineering-driven.”
“Design and product management will still be very important and report to me, but those writing great code will constitute the majority of our team and have the greatest sway. At its heart, Twitter is a software and servers company, so I think this makes sense,” Musk wrote.
After sharing his plans, he offered employees the choice with the link to a Google form link. “Whatever decision you make, thank you for your efforts to make Twitter successful,” he concluded.
Musk’s intention to create a “Twitter 2.0” comes after he revealed he’s delaying the reboot of Blue Verified, the controversial plan to allow users to have a blue check mark for a monthly fee.
“Punting relaunch of Blue Verified to November 29th to make sure that it is rock solid,” he wrote on Tuesday. As part of he rollout, Musk also confirmed that all “unpaid legacy Blue checkmarks” would be removed within a few months, and will be removed in a few months.
After Musk’s email went public, Twitter 2.0 became a worldwide trending topic, with hundreds of thousands of users tweeting about it. While Musk was tweeting and replying to people around the same time the email went public, he has yet to address Twitter 2.0 or the email, publicly.
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