Watch best Super Bowl commercials of 2023. Tubi fake-out, ‘Breaking Bad,’ U2 UFO, sticky Jennifer Coolidge and dogs galore.

The Chiefs won the Super Bowl, but who won the ad bowl?

A lot of brands spent a lot of money to secure those precious seconds with a huge audience on game day.

But some were more successful than others at getting their messages and products across — and making us laugh and feel.

Here’s a look at some of the most memorable, entertaining and effective Super Bowl commercials, whether they were stocked with celebrities, ran with a quirky gag, tugged at the heartstrings, made a sentimental appeal to our pop culture memories, or some combination of all of those things.

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Dogs who will melt your heart: Amazon, The Farmer’s Dog

More than one commercial ran with a puppy love theme at this year’s Super Bowl. Be still our hearts.

An ad titled “Forever” from Farmer’s Dog, a dog food meal service, follows a girl and her dog through the years, from childhood to her teen years, marriage and having her own family. Somehow, this one dog is there to see it all. The message: “Nothing matters more than more years together.”

In an ad from Amazon called “Saving Sawyer,” Sawyer is a dog who keeps getting into trouble when his family leaves the house.

He’s ripping up chairs, eating the remote control, leaving the house strewn with garbage and generally sticking his owners with a nasty cleanup each time they return home. So they buy a crate on Amazon.

Will it be to keep him confined all day? To take him away, and out of the house for good?

The ad allows for none of those sad conclusions. No, the crate is for Sawyer’s new companion: a second dog, who seems to keep him occupied enough to stop wrecking the house.

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Sarah McLachlan for Busch

Speaking of dogs being strategically deployed to break your heart, singer Sarah McLachlan is known for her lovely music, but she’s also known for those ASPCA ads in which she would always ask us to help abused and neglected dogs and cats.

As if the heartrending scenes of animals in need weren’t enough, the ads were set to her song “Angel.” Instant tears.

In a Super Bowl commercial for Busch, McLachlan has fun with those ads and inadvertently mistakes a wolf for a dog.

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Tubi x 2

Streaming service Tubi won us over with not one but two ads that went with refreshingly original themes.

First, there was “Rabbit Hole,” a commercial that starred giant rabbits dragging people away from work, school and out of their cars and generally causing mayhem to deposit them in their rabbit holes.

The message:

“Find rabbit holes you didn’t know you were looking for.”

Then, in “interface interruption,” Tubi fooled us by making us think we were back from the commercial break.

The ad continued the ruse by making it look as if our TV menus were clicking on Tubi — who hit the remote??? — and selecting the movie “Mr. and Mrs. Smith” starring Brad Pitt and Angelina Jolie.

You’ve got to hand it to a brand that makes it interactive without requiring anything of us, though it’s fair to say people did a mad dash for their controllers.

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John Travolta, Zach Braff and Donald Faison for T-Mobile

Jersey’s own Travolta (Englewood) and Braff (South Orange) star in an ad for T-Mobile home internet.

For Braff and Faison, this is a sequel to last year’s T-Mobile ad in which the “Scrubs” co-stars played neighbors singing to the melody of “I Feel Pretty” from “West Side Story.”

But Travolta really kicks things up a notch because he’s singing a tune from “Grease,” which gives him a chance to step back into Danny Zuko’s shoes.

Sure, the lyrics are about home internet, but the passion and feeling of “Summer Nights” is all there.

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Miles Teller, Keleigh Sperry and hold music for Bud Light

Everyone knows that Tim Carleton and Darrick Deel’s “Opus No. 1″ is not only one of the most ubiquitous examples of hold music — it’s also quite the tune (even if you don’t know its name).

So we watched with a knowing look as Miles Teller and his wife Keleigh Sperry (and the dog, sorta) got down to the dulcet tones of the opus while she was on hold for a call.

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Alicia Silverstone/’Clueless’ for Rakuten

Silverstone takes it back to 1995 and the glorious heyday of “Clueless” by reprising the role of Cher Horowitz for shopping website Rakuten.

All these years later, she’s still got her formidable wardrobe. Elisa Donovan is back as Amber, too, to reenact their classroom debate scene from the film.

You can see designer Christian Siriano sitting in the same room and sending Cher a heart — he designed her movie-perfect outfits for the fun spot, which has Silverstone delivering some of her most famous lines, like “as if!”

Noticeably absent: Jersey’s own Stacey Dash, who played Dionne.

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Jennifer Coolidge for e.l.f. Cosmetics

In the year 2023, as the Jenaissance continues, e.l.f. scores a plum spot with Jennifer Coolidge.

She never fails to deliver, here in the form of some extra-sticky primer from the makeup brand.

“Oh my goodness, I look like a baby dolphin!” the actor says before getting stuck to a pane of glass, thanks to e.l.f Power Grip primer.

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McDonald’s: The Cardi B and Offset meal

Tenafly resident Cardi B and Offset appear in McDonald’s Super Bowl spot alongside other couples to talk about what each of them likes to eat there. The premise: Knowing your significant other’s order is a form of affection!

The clip doubles as promo for the special Cardi B and Offset McDonald’s meal, available on Valentine’s Day (Tuesday, Feb. 14). The meal is a combination of their favorites.

Cardi’s order: A cheeseburger with barbecue sauce and large Coke.

Offset’s order: A quarter pounder with cheese (no onions) and large Hi-C Orange Lavaburst.

There’s also a large order of fries (you know, for sharing) and an apple pie.

Bryan Cranston and Aaron Paul of ‘Breaking Bad’ for PopCorners

Vince Gilligan, the creator of “Breaking Bad,” is also the creative force behind this commercial for PopCorners, a line of air-popped chips from FritoLay.

Gilligan wrote and directed the ad, which sees Bryan Cranston and Aaron Paul reprise the roles of Walter White and Jesse Pinkman from the iconic AMC series, which ended in 2013.

Raymond Cruz is also back as drug cartel distributor Tuco Salamanca.

“What are these?” Tuco asks as Pinkman offers some of the chips.

“We call them PopCorners … ” he tells Tuco.

“Say. Their. Name,” White says.

Tuco’s review: “Tight! Tight tight!”

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Amy Schumer, Doja Cat, Giannis Antetokounmpo for Google

Ah, cutting people out of photos — a hallmark of the social media age and the premise behind the ad for Google Pixel 7 phone.

“Wait, I can erase my exes?!” Amy Schumer says, launching a series of photos in which her former flames are completely scrubbed from the frame.

“I don’t even remember this guy,” she says of one.

Soon NBA player Giannis Antetokounmpo is making use of the tool at a press conference, and a blurry photo of Doja Cat is unblurred by the same phone.

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U2′s UFO for ‘Achtung Baby’ Sphere shows

And now for the most topical ad of all time?

“An unidentified object has been spotted over the skies,” a voice says over a broadcast as a sleek, spherical object floats over a city.

Then we see Bono.

Yes, it’s U2 — with an ad for its upcoming “Achtung Baby Live” residency at The Sphere in Las Vegas on the very same day another UFO is shot down over Canada (that one was “cylindrical”). In the band’s ad for the fall shows, there’s a creepy talking baby in the sphere, just to keep us on edge a little.

Coincidentally, the Edge will be there, but Larry Mullen Jr. won’t (he’s recovering from surgery).

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Ben Affleck and Jennifer Lopez for Dunkin’

One of the most famous Dunkin’ fans out there makes it official with a big-game ad for his beloved purveyor of coffee and doughnuts.

Affleck dons a Boston accent to work a shift at the Dunkin’ drive-thru in Medford, Massachusetts. Unsuspecting customers co-star in the ad.

Jennifer Lopez makes an appearance at the drive-thru to chastise her husband.

“What are you doing here??” she asks him.

“You’re embarrassing me in front of my friends,” Affleck says in a hushed tone.

“Is this what you do when you say you’re going to work all day??” she says. “Grab me a glazed!”

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Diddy and friends for Uber One

The ad for Uber One — the combined membership for Uber and Uber Eats – wields the combined power of nostalgia and music.

Diddy, aka Love, is asked to make a hit song for the brand. The only problem: he doesn’t do jingles.

So he recruits the likes of Montell Jordan (”This Is How We Do It”), Donna Lewis (”I Love You Always Forever”), Kelis (”Milkshake”), Ylvis (”The Fox (What Does the Fox Say?)”) and Haddaway (”What is Love?”) to come up with a hit.

Haddaway for the win.

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Coors Light vs. Miller Lite = Blue Moon

The big rivalry between Coors Light and Miller Lite results in a dramatic rumble between the two brands.

Whose commercial is it, though?

Blue Moon.

See the extended cut below.

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Will Ferrell for GM and Netflix

The actor stars in a joint commercial for GM and Netflix to promote the inclusion of more electric vehicles in Netflix programming.

Consequently, Ferrell appears in various Netflix series and movies like Zack Snyder’s “Army of the Dead” (partially filmed in Atlantic City), mega hit “Squid Game,” Regency-era romance “Bridgerton” and “Stranger Things” with real star Priah Ferguson, who plays Erica Sinclair.

Ferrell plays “Dusty,” a stand-in for Dustin Henderson, normally played by Gaten Matarazzo from Little Egg Harbor.

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Amy Kuperinsky may be reached at akuperinsky@njadvancemedia.com and followed at @AmyKup on Twitter.