Usher Forgets He’s the 2024 Super Bowl Halftime Show Headliner in Uber Eats’ Ad: Watch
Usher #Usher
OMG! Usher‘s forgotten he’s performing at the 2024 Super Bowl Halftime Show in Uber Eats’ new commercial for the Big Game, which dropped on Tuesday (Feb. 6).
The star-studded spot kicks off with Friends star Jennifer Aniston receiving an Uber Eats order from an assistant, who was surprised at all the various items — flowers and lotion, for example — the service can deliver. “You know what they say: ‘In order to remember something, you gotta forget something else,’” the Emmy-winning star shares, before pointing to her head and noting, “Make a little room!”
More from Billboard
From there, a range of people erase a little knowledge to keep Uber Eats in mind, including David and Victoria Beckham. “Remember when you used to be a pepper lady?” the soccer star asks Posh, who’s in a white “David’s Wife” T-shirt.
“Wasn’t it the Cinnamon Sisters?” she wonders, before the athlete offers up “Basil Babes,” and the designer-singer suggests “Paprika Girls” instead, to which David answers, “No! That’s absurd!”
As Billboard previously exclusively shared in a teaser, Uber Eats’ ad also features country star Jelly Roll forgetting he has face tattoos. “Did someone doodle on my face?!” the “Son of a Sinner” singer asks, horrified, when he see his reflection in a mirror. As he tries to rub the ink off, he screams, “It’s not coming off!”
At the end of the ad — after Aniston has forgotten major period of her life (and a very good Friend) — the eight-time Grammy winner chills with his Uber Eats meal and says wistfully to his two horrified stagehands backstage, “I hope I get to play a halftime show someday, man.”
Fortunately for Usher, that wish is coming true much sooner rather than later. The R&B icon is set to headline the 2024 Super Bowl Halftime Show at Allegiant Stadium in Las Vegas on Sunday (Feb. 11). The Kansas City Chiefs and San Francisco 49ers will face off in the NFL’s championship game beginning at 6:30 p.m. ET.
Watch Usher, Jelly Roll and more stars in Uber Eats’ Super Bowl ad above.
Best of Billboard