Travis Tritt drops all Anheuser-Busch beers from tour after Bud Light signed up Dylan Mulvaney
Travis Tritt #TravisTritt
Country music’s Travis Tritt, 60, announced on Twitter he would be removing Anheuser-Beusch products from his music tour’s hospitality rider following backlash the company has been receiving after beer giant Bud Light celebrated polarizing Trans activist Dylan Mulvaney in a new promotion.
‘I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,’ Tritt wrote on Twitter Wednesday evening.
Anheuser-Busch products include Budweiser, Stella Artois, Corona, Michelob Light, Rolling Rock, Busch, and more.
Shortly afterwards, the multi-platinum-selling artist wrote a follow-up Tweet which included a picture of Ru Paul’s Drag Race show teaming up with Jack Daniel’s whiskey.
‘All the Jack Daniels drinkers should take note,’ he wrote.
His next show is scheduled for April 14, in Hinton, Oklahoma.
He is the latest in a series of popular artists who have been vocally opposed to Bud Light’s contentious promotion, which was a celebration of Mulvaney’s ‘365 Days of Girlhood’.
On Monday, singer Kid Rock used a line-up of Bud Light cases for target practice, sharing a video on social media of him using a rifle on their products.
In the video, Rock shouted at the camera: ‘F— Bud Light and f— Anheuser-Busch!’
The video went viral shortly thereafter.
It comes as Mulvaney, a trans woman, revealed her ‘365 days of Girlhood’ campaign over the weekend and said the beer company sent packs of Bud Light featuring her face on them.
The trans activist said the cans were her ‘most prized possession’ on Instagram.
She also released a video of her drinking a Bud Light beer in a bathtub.
However, while some have called for Bud Light boycotts, others have praised Anheuser-Beusch for helping to drive the discussion of trans representation and inclusivity.
‘I think it’s a win for Bud Light and I think it was a win for other brands,’ Bryan Kramer, an award-winning influencer and brand marketing guru, told Fox News Digital.
He added: ‘It can become the template, if you will, for what we do moving forward for this marginalized community and others. The real thing here is that this is about inclusion and diversity and inclusion, and diversity as a whole is not propaganda. It’s an essential part of our society.’
In the past, Mulvaney has been accused of ‘womanface’ by some feminists, who claim she is play-acting the parts of a woman she enjoys, with none of the misogyny faced by females on a day-to-day basis.
She is best known on TikTok for the ‘days of girlhood’ series, which has 10.8 million followers, in which she can be heard discussing things that she believes are ‘accessible’ to her as a trans woman.
They include finding love, being a performer, having a family and being a mother.
She’s earned hundreds of thousands of dollars, won allies in the White House, and is elbowing her way into the world of Hollywood celebrities.
Mulvaney’s rise among social media influencers was apparent last month month when Vice President Kamala Harris wrote her an anniversary letter to celebrate her ‘365th day of living authentically.’
She’d already met President Joe Biden, at the White House, in October.
Recently, the trans poster girl revealed how her personal relationships have fallen apart, that she struggles to get a date — and is still to be kissed ‘as a girl’.
Gareth Boyd, Marketing & PR Director at Forte Analytica, said that while he can understand where the decision came from it is ‘not the right way to go about it.’
Speaking to DailyMail.com he said: ‘I really cannot understand their approach for this because their core audience just cannot relate.
‘Cutting your core audience in the hope you can draw a completely new audience in, who haven’t been exposed before, doesn’t make sense.
‘Most US families are exposed to their father drinking the beer, or other family members, but it has never been seen as the cool beer.
‘In terms of what they did this year was good, with the Superbowl, but now they’ve come off the back of something really good and lit it on fire.
‘Kid Rock is the poster boy for Bud Light, and for someone like him to come out and shoot cans it tells you a lot about the reaction from their core base customers.
‘People pouring beer down their sink, it says quite a bit about how out of touch they have been with this campaign.
‘If we had been working with them then it isn’t something that we would ever have recommended.
‘While I can see why they thought it might be a good idea to do something explosive, it has sparked a massive backlash.’
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