November 6, 2024

These 6 companies are bucking the Black Friday conspicuous consumption trend — from fully closing stores to going all in on charity efforts

Black Friday #BlackFriday

  • Retailers like REI and Patagonia have spearheaded a movement against Black Friday in recent years. 
  • A growing number of companies are either sitting Black Friday out, or offering their own take on the shopping holiday. 
  • Here’s a look at the companies taking a different approach to Black Friday. 
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