The Secret to Building a Sustainable Brand with Axel Geittmann, Founder of SuperFluent

DENVER, CO / ACCESSWIRE / October 28, 2020 / “If you’re not cause-driven today, you’re not going to be here tomorrow,” warns Axel Geittmann, Denver local and founder of Superfluent. For Geittmann, that driving cause is the preservation of nature’s playground.

In the early 2000s, Axel Geittmann could be found in Breckenridge, CO, snowboarding with sponsorship deals from Smith and Ride, attending college, and working full time at a Vail Resorts owned retail store. He had always been curious about the business side of the snowboarding industry, so when a regional buyer position opened up at Vail Resorts, he jumped at the opportunity. He spent the next 5 years overseeing the hardgoods categories for all Vail owned Summit County locations. Not long after, he was offered a rep position with Smith. He found the sweet spot of both passion and affinity within that role. A few years later, Geittmann founded Superfluent, a modern sales and marketing agency, and began taking on additional brand partners in the territory.

Based out of Denver, Colorado, Superfluent exists to meaningfully connect retailers and brands to build mutual, long-term success for both. They partner with a wide range of clients from legacy brands such as Smith and Serius to newer disruptive brands, including Super73, Mons Royale, The James Brand, and others.

Superfluent is distinguished in its agility and adaptability within the marketplace. The importance of being able to read the market and respond accordingly is imperative for the success of their brands and retailers alike. Whether they’re partnering as a mentor, consultant, or brand ambassador, they uphold their core values of respect, freedom, and responsibility in all they do. Axel never loses sight of his long term perspective, which is focusing on partnerships with purposeful, sustainable brands, and prioritizing environmental longevity.

A proud partner and sponsor of Protect our Winters, Superfluent has also operated paper-free for more than two years. Although this was a complete deviation from their competitor’s strategies, they are proud to set an example that they hope the rest of the industry will soon follow. “We put our money where our mouth is! We want to leave a positive impact on the environment and our brand’s success is directly tied to the ability to maintain our outdoor playgrounds,” explains Geittmann.

As Superfluent looks ahead to what is next for their agency and their clients, they continuously return to the key principles that contribute to a brand’s lasting, sustainable success. Even amidst a pandemic and ever-evolving market, Geittmann shares three principles that will never go out of style.

These practices, amongst others, will contribute to a brand’s ability to withstand the test of time. For brands interested in partnering with Superfluent to develop strategic, sustainable initiatives and form connections with retailers, visit https://www.wearesuperfluent.com/ or send an email to axel@wearesuperfluent.com.

SOURCE: SuperFluent

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