The New Zelda Is Good News for Nintendo Stock. The Real Boost Is Still to Come.

For decades, Nintendo has taken a singular approach to business: making the best videogames possible. The narrow model has frustrated analysts and investors, who’ve seen a treasure trove of much-loved characters and intellectual property—Mario, Luigi, Donkey Kong, Peach, Zelda, Kirby—just waiting to be unleashed.

For decades, Nintendo has taken a singular approach to business: making the best videogames possible. The narrow model has frustrated analysts and investors, who’ve seen a treasure trove of much-loved characters and intellectual property—Mario, Luigi, Donkey Kong, Peach, Zelda, Kirby—just waiting to be unleashed.

Nintendo’s fans are finally getting their wish. The Super Mario Bros. Movie has given Nintendo its first massive hit outside the gaming space. The movie, released in early April, has grossed $1.16 billion across the world, already eclipsing blockbusters like Minions and Captain America: Civil War, according to Box Office Mojo.