The High Five is Born in Kopparberg’s Latest Campaign from Neverland
Kopparberg #Kopparberg
Kopparberg is launching its largest ever brand campaign to celebrate the firsts that last
The new campaign Kopparberg campaign, To Firsts That Last, brings to life the role that Kopparberg has played in many of life’s most memorable events. From that first sip of ice-cold cider that kicks off the start of summer, to drinking with new life-long friends at university. From being the first fruit cider to hit the shelves over 15 years ago, to having one of the fastest growing ranges of spirits brands, Kopparberg’s trailblazing and innovative approach to the industry has made it a real first that has lasted.
The campaign kicks off with an epic 60” TV spots that follows the story of the High Five. Said to have originated in a 1970’s baseball game the film tracks the high five from its alleged origin, through the last 5 decades to today.
Directed by Alex Hulsey and produced by Some Such, the production included over 100 cast, specialist wardrobe and a huge range of cameras and film to capture moment through time as authentically as possible.
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Client
Advertiser: Kopparberg
Neverland
Jon Forsyth: Founding Partner, Creative Strategy
Simon Massey: Founding Partner, Brand Strategy
Noel Hamilton: Executive Creative Director
Lloyd Daniel: Senior Creative
Rich Kennedy: Design Director
Amy Coomber: Head of Production
Caz Spencer: Producer
Tom Trevelyan: Head of Account Management
Anna Jackson: Account Director
Will Denvir: Account Manager
Film Production
Production: Somesuch
Director: Alex Hulsey
Producer: Elly Camisa
Executive Producer: Emory Ruegg
DoP: Ruben Woodin Dechamps
2nd Unit Dir: Saman Aminzadeh
Editor: Domonic Leung
Edit Producer: Harriet Cawley
Edit House: Zed Video
Service Provided by: RADIOAKTIVE FILM
Service Line Producer: Ira Nepomenko
Film Post
Audio Post Production House: 750mph
Sound Engineer: Mark Hellaby
Producer: Matt Wyatt
Post House: Time Based Arts
Colourist: Lewis Crossfield
VFX: Ollie Ramsay, Will Robinson
Design: Tom Robinson
VFX Producer: Sean Ewins
Radio production
Production: Pitch & Sync
Sound Designer: Ben Hauke
Stills production & animation
Photographer: Laurie Haskell
Retoucher: Call me Al Imaging
Animators: Call me Al Imaging
Film Lab
Film Lab: Cinelab London
Film Lab Commercials Producer: Aarti Mahtani
Film Lab Creative Director: Joce Capper
Genres: Music & Sound Design, Action, Storytelling
Categories: Cider, Alcoholic Beverages
Neverland Creative, Fri, 28 May 2021 15:50:00 GMT