The Cleveland Browns New White Uniforms Are Sponsored By DUDE Wipes And The Jokes Are Writing Themselves

via Cleveland Browns

The Cleveland Browns just announced white alternate helmet with the same white jerseys the team wore in 2021 – a throwback to the uniforms the team wore in 1946, when the Browns franchise was officially established. The helmet includes an orange and brown stripe down the middle, drawing instant comparisons from NFL fans to the Cincinnati Bengals alternate uniforms.

This will be the first time the Browns have worn a non-orange helmet in over seven decades.

They’ll wear them on Week 2 against the Pittsburgh Steelers for Monday Night Football, along with Week 6 at home in Cleveland against the 49ers and Week 17 against the Jets on Thursday Night Football – the final home regular season game of the season. In a press release, the organization encourages Browns fans to wear white to games where they’re wearing the uniform, presumably channeling the Penn State White Out tradition.

Helping the Browns foot the bill for the clean all-white uniforms?

DUDE Wipes, the brand that manufactures unscented flushable wet wipes, with naturally soothing aloe vera and vitamin E for maximum comfort and cleanliness, claiming “billions of butts wiped.”

They teased the partnership with a video, featuring a Browns equipment manager accidently rubbing the Browns iconic orange paint off a helmet.

The jokes, of course, write themselves:

“And they wonder why they are the bottom of their division,” writes one NFL fan on Twitter.

Another fan calls them the “Cleveland Skiddies.”

“Conclusion- They are making Dude Wipes the midfield logo,” Tweets another fan.

In a tweet announcing the partnership, DUDE Wipes said they’re “no stranger to cleaning up *brown pile emoji* toilet paper leaves behind.”

we just sponsored the @Browns

When the Browns told us that they their iconic white uniforms were coming back

We knew we had to get involved

DUDE Wipes will be the official sponsor of all 3 games

We are no strangers to cleaning up the 💩 toilet paper leaves behind

And now… pic.twitter.com/n6PS6UkPIt

— DUDE Wipes (@DUDEwipes) July 18, 2023

“Backing a last place team must have been cheap! Smart business move,” adds another.

In the replies, one Cleveland Browns fan took umbrage with the joke: “So you also decided to write something borderline insulting to fans?”

Prompting the easiest response ever:

Being a Browns fan is insulting to Browns fans.

— MrMeow (@TheReal_MrMeow) July 18, 2023

See the new DUDE Wipes Cleveland Browns uniforms in Week 2 against the Steelers for Monday Night Football.