Telfar Announced a Hot-Pink Version of Its Famous Bag, and It Already Sold Out

Attention all Telfar-lovers: the brand released a new color this morning. The brand’s iconic Azalea Shopping Bag will now be sold in a hot-pink color in small, medium, and large sizes. It’s a challenge to secure a design by Telfar Clemens, and pieces by the designer, like this latest drop, sell out in a matter of mere minutes.

All three versions of the bag are made from faux leather and feature a twill lining. The double strap setup allows you to carry it by the handles or crossbody. Of course, the design wouldn’t be complete without the iconic embossed Telfar logo. As for the price, it’s $150 for the small, $202 for the medium, and $257 for the large.

The bags dropped exclusively on Telfar’s website this morning, and while they are sold out, you can sign up for the next drop. In the meanwhile, you can take a look at the adorable new colorway ahead.