Sony announces partnership with Fnatic for new gaming gear in India

Sony has announced a multi-year global partnership agreement with the London-based professional esports team, Fnatic. Under this collaboration, both these companies will join forces to improve the gaming experience and empower Indian gamers on a global scale. Sony’s product development teams will work with Fnatic’s professional players, exchanging opinions on product concepts, performance, and technology. The expertise of Fnatic’s players, combined with Sony is set to help the company with the creation of new gaming gear under the company’s gaming brand, Inzone. These upcoming products claims to provide Indian gamers with a competitive advantage during intense gaming environments.

How this collaboration will help Indian gamersThe company’s collaboration with Fnatic aligns with its overall gaming strategy in India. Fnatic will have professional players participating in various tournaments, including the upcoming Valorant tournament in Japan. This collaboration will not only inspire Indian players but will also present an opportunity for them to purchase the latest Inzone gaming headsets. The company hopes that Indian gamers will be influenced by Fnatic’s players’ expertise and insights.

Sony considers that Fnatic’s involvement in the development and promotion of gaming gear in India holds great potential. Through its global network and connections, the esports team will create opportunities for Indian gamers to participate in popular international tournaments and leagues. The exposure to global competition is expected to enable Indian gamers to improve their skills, gain recognition and even showcase their talent on an international stage.As the launch of the gaming gear approaches, Sony plans to announce special promotions and offers to accompany the upcoming products. Furthermore, Sony and Fnatic will also produce engaging online content designed for the gaming community.

What Sony has to say about this partnership”We are thrilled to partner with Fnatic and embark on this exciting journey to revolutionize the gaming experience for Indian gamers. This collaboration between Sony and Fnatic brings together our expertise in sound quality with Fnatic’s unparalleled performance and experience in the esports arena. Together, we will create innovative gaming gear under our Inzone brand that will propel Indian gamers to victory in highly competitive games. We believe that this partnership will not only provide better infrastructure and skill development opportunities but also empower Indian gamers to shine on the global stage. We are committed to fostering a vibrant gaming community in India and inspiring gamers to achieve their full potential,” said Shohei Toyoda, head of audio business at Sony India

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