Pizza Hut has been trending on social media as conservatives accuse it of ‘going woke.’ Here’s why

Pizza Hut’s “Book It!” literacy program is pretty, darned legendary especially for 80s babies.

Read a certain amount of books, fill up your booklet, and it meant a free personal pan. And, for whatever reason, back then the personal pans were, perhaps, the top of the pizza game.

“Book It!” means good memories for many, and the program has had Pizza Hut trending on social media this week. But it is not for its value or the memories it has created. Instead, Pizza Hut is hearing it from some conservatives on social media because of one of the books that was promoted in the “Book It!” program.

That book?

It’s called “Big Wig,” and it is a picture book about a child who dresses in drag to compete in a costume contest.

“When a child dresses in drag to compete in a neighborhood costume competition, he becomes B.B. Bedazzle!” Simon and Shuster wrote in describing the book. “A key part of B.B. Bedazzle’s ensemble is a wig called Wig. Together they are an unstoppable drag queen team! But Wig feels inadequate compared to the other, bigger wigs. When Wig flies off B.B.’s head, she goes from kid-to-kid instilling confidence and inspiring dreams in those who wear her.”

The book was part of several tailored recommendations from the program for Pride month. But those recommendations were not well-received by a segment of social media which slammed the chain for “going woke,” and called for boycotts.

“Pizza Hut has gone full woke, now we must make them full broke,” ACT for America’s Brigitte Gabriel tweeted.

Not everyone agrees with the conservatives takes, though.

“We’ve like 30+ mass shootings in the last 3 weeks and we got morons worried about Pizza Hut and rainbows,” one Twitter user, who retweeted Gabriel, posted.

And there is a whole lot of back-and-forth on the social media front that reads just about the same.

Of course, nobody is making anyone read that book if they don’t want to. It was just an option. But now it has turned into a talking point and, for some, a boycott.

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