Pizza Hut facing boycotts over book suggestion with drag queen protagonist
Pizza Hut #PizzaHut
In an attempt to promote its reading program for children, Pizza Hut came under fire for recommending a book about a child drag queen .
The chain restaurant sent an email to begin its summer program Camp Book It , which began on June 1. As June also marks Pride Month, the email included three recommendations surrounding the topic of the month, including one book titled Big Wig, which features a male child protagonist who decides to dress in drag for his neighborhood costume competition.
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“These three books explore the uniqueness of every person, celebrate our individuality and encourage kids to see what makes us different, makes us special,” the email said.
After the popular conservative Twitter account Libs of TikTok posted a screenshot of the email, calls for a boycott came almost immediately.
“Pizza Hut has gone full woke, now we must make them full broke,” Israeli author Brigitte Gabriel tweeted.
“Pizza Hut was started in Wichita and mostly funded by Kansans these folks would be appalled that their amazing American success story is part of the effort to destroy America and her children,” American Conservative Union Chairman Matt Schlapp tweeted. “These companies need to realize we won’t use their products any longer.
“I dont eat this piss garbage,” Tim Pool wrote.
Meanwhile, Andy Levy, a podcaster, tweeted out a laughing GIF with the caption: “When you see why pizza hut is trending.”
As of this report, Pizza Hut was in the top 10 trending topics on Twitter. It hadn’t responded to criticism on the platform.
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The restaurant runs its reading program year-round, partnering with schools during the school year. Children are allowed to read a book of their choosing and receive a certificate for a free pizza if they complete the book within the month. Its program has been operating since 1984, with the restaurant calling itself a “literacy motivator” in its Twitter bio.
Pizza Hut’s parent organization is Yum! Brands, which also owns Taco Bell and KFC.