Pin-Ups for Vets puts a spotlight on female veterans posing as bombshells to raise money for American heroes

EXCLUSIVE: When it came to honoring our troops, Gina Elise was looking for something with a bit more… oomph.

It was 2006 when the California resident and recent graduate from UCLA founded Pin-Ups for Vets, a nonprofit that produces WWII-inspired bombshell calendars featuring female veterans as models. The funds raised go to support hospitalized veterans and deployed troops.

The 15th annual calendar for 2021 features 12 female veterans who have swapped their uniforms for ‘40s-style dresses, transforming them into poster girls made fit for the silver screen.

Tito Suazo 64, served in the Air Force from 1966 – 68, gets a hug from Gina Elise, Founder of the non-profit organization, Pin-Ups For Vets, during her visit to the Denver VA Medical Center Wednesday, December 14, 2011.  (Photo By Joe Amon/The Denver Post via Getty Images)

“There were a lot of stories in the news about troops coming back from Iraq needing medical care at the time,” Elise told Fox News. “I felt very strongly that I wanted to do something to give back and I wanted to do something creative. I’ve always been a fan of World War II nose art since they used to paint these beautiful women on the side of aircraft to boost the morale of the troops and remind them what was waiting for them back home.”

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“I wanted to take that concept of boosting morale art and bring it into today to raise money for our troops,” she shared. “So, I came up with a fundraising pin-up calendar that we could use to raise money for our veterans and troops today.”

Popular American movie actress Betty Grable models a bathing suit in the most famous pinup photo of World War II. (Getty)

Elise said she was inspired by ’40s Hollywood actress Betty Grable, who famously posed in a white bathing suit glancing over her shoulder with a coy smile while flaunting her shapely legs. Almost three million copies of that photo starring the blonde bombshell were distributed, mostly to GIs who displayed them in their barracks or carried them in seabags or footlockers with their personal belongings. 

Elisa said she was determined to keep the American tradition going.

“I wanted to make a difference,” she said. “I feel so strongly about supporting our men and women uniform. They step up to serve our country and sacrifice so much. Some of them even sacrifice their lives. When I was hearing these stories about young men and women dealing with PTSD, traumatic brain injury, severe burn and amputations, I had to do something.”

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“I am involved with my community and love to give back as much as possible. Volunteering for my Veterans has been a privilege and an honor to be able to give back. I love that Pin-Ups for Vets reminds us female Veterans that we’re not forgotten, and what an honor it was to have served our country and fight for our freedom. Volunteering for my country didn’t end after 4 years of serving. I’ll keep volunteering, and being able to put a smile on Veterans faces makes it even more special.” – Claudia S., Navy, 4 years (Photo courtesy of Pin-Ups for Vets)

And Elise’s tribute to the past has paid off. To date, Pin-Ups for Vets has donated over $80,000 worth of rehab equipment to help therapy departments at VA hospitals nationwide. Funds also provide financial assistance for health care program expansion across the U.S. In addition, Elise embarks on hospital tours where she provides care packages, as well as provide makeovers for female veterans, as well as military wives and widows.

Normally, the organization goes on a 50-state VA hospital tour. But due to the coronavirus pandemic, care packages are now being shipped out with gifts of appreciation to hospitalized veterans. The organization also continues to ship care packages to deployed U.S. troops around the globe.

“When I produced the first calendar, I would give people the option of either purchasing a calendar for themselves or buy one that I would take with me on a hospital visit,” Elise explained. “I started going to VA hospitals with those calendars that people had bought as gifts and literally going from room to room to deliver them myself in person to the veterans.”

“It is special to be involved with Pin-Ups for Vets because of the amazing work they do. They are an organization that gives back to a vulnerable part of our community, and that alone is invaluable. Their work is a great support to us Veterans, and I am so grateful that I was able to contribute to their organization through the 2021 calendar, which was an absolutely beautiful and wonderful experience.” – Ahmika, USMC, 4 years (Photo courtesy of Pin-Ups for Vets)

“I would dress in World War II-style with these gifts of appreciation,” Elise continued. “They’re often pretty surprised because they don’t expect someone that looks like a blast from the past to walk into their rooms. But we want to make sure that they’re being thought of and appreciated.”

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Over the years, Elise and the models featured in the calendar would go on to befriend veterans during their visits to local hospitals. She described it as “a magical experience.”

“These strong and beautiful women would come with me to the hospitals,” Elise shared. “You just saw this light in their eyes. I would introduce them and they’re surprised to hear that these women are veterans, too. We develop a strong bond, a brotherhood or sisterhood. Sometimes they would be someone who served at the same base or was deployed at the same time. The ladies travel across the country with me and it’s just as special for them. They call it service after service.”

“My Marine Corps uniform will forever be the most prideful thing I will ever wear. But with the uniform, comes uniformity. And being a female, you can lose your feminine touches. My Marines used to call me ‘a cool guy with long hair.’ Pin-up girls are very feminine. They are classy. And they are beautiful. Being a pin-up shows that even though we spent years tying our combat boots and twirling our hair into buns to look more masculine, we are still beautiful women. We are gorgeous, classy women with a background that surprises mostly anybody we meet. Being a pin-up is an honor and a privilege, just like my five years spent in the Marine Corps.” – Monica, USMC, 5 years (Photo courtesy of Pin-Ups for Vets)

And the demand for the 2021 calendar has been overwhelming. While numerous servicewomen were willing to model in a completely different uniform, only 12 could be selected for the year. But each one offers a unique, inspiring story to share. Viewers can expect a jet engine mechanic, security forces, and a Seabee among others, covering all branches of service.

“We put out a casting every spring on social media and we get hundreds of veterans from across the country who apply,” said Elise. “It’s very hard to narrow down the list, but for 2021 we have an amazing group of women eager to work towards a common good, something greater than themselves.

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“A lot of them are seeking that camaraderie and this is a fun way for them to enjoy that. I like to say we make volunteering look glamorous. They have also told me it’s been a way for them to embrace and reclaim their femininity again.”

“I joined the Army straight out of high school in 2003, shortly after US forces invaded Iraq. My first, and favorite duty station after basic training and AIT, was Camp Kyle, Korea where I worked in the Motor Pool as a 92A. We transferred to Hunter Army Airfield, GA to train for our deployment. We deployed to Mosul, Iraq in 2005. In Iraq, I did logistic patrols (convoys) as a driver with my unit. About six months into deployment, I was attached to the 172nd Stryker Brigade to conduct raids in Mosul and Fallujah. I searched females and children, as well as ensuring fellow soldiers were safe to complete their mission, capturing suspects. After Iraq, I went to Fort Irwin to finish my time in the service” – Jessica, Army, 4 years (Photo courtesy of Pin-Ups for Vets)

Elise is eager to visit hospitals again once it is safe to do so. Her favorite encounter from past trips involved meeting a soft-spoken patient who looked through the calendar with her. Afterward, nurses told Elise the man suffered a traumatic brain injury and it was the first time he had spoken in a month. 

While the calendars give a wink to the past, Elise said it provides a bright glimpse into the future.

“I think the calendars are a symbol of hope,” she said. “The whole concept of the pin-up was to remind our GIs what they’re fighting for back home. This is a fun and beautiful art that we can all appreciate. But it also serves as a reminder that so many incredible Americans have stepped up to serve our country. And that in itself is beautiful.”

Gina Elise, Founder of the non-profit organization, Pin-Ups For Vets, kisses the calendar she is giving to Army veteran Manuel Olveda 84, during her visit to the Denver VA Medical Center Wednesday, December 14, 2011.  (Photo By Joe Amon/The Denver Post via Getty Images)

The Associated Press contributed to this report.