Olympian Sharron Davies calls for Nike boycott over Dylan Mulvaney campaign that is ‘kick in the teeth’ to women

Olympic legend Sharron Davies is leading calls to boycott Nike over its campaign with trans influencer Dylan Mulvaney — which she ripped as “literally a kick in the teeth” to women.

“We can protest,” the retired UK swimmer told GB News late Thursday of the divisive campaign she says reflects the “total disdain that women are being treated with.”

“It’s what’s left for us at the moment because nobody really seems to be listening to the general public,” she said.

“So the only way we can actually make these companies and make governments listen is to boycott with our wallet.”

Davies, 60, was just the latest to call for a boycott over the campaign, with other celebs taking the same action against Bud Light for putting Mulvaney’s face on cans to celebrate “365 days of womanhood.”

The silver-medal-winning Olympian said that Mulvaney’s sponsored videos parading tight-fitting Nike workout gear “feels like a parody of what women are.”

“In the past, it was always seen as an insult to say, ‘run like a girl’ — and here we’ve got someone behaving in a way that’s very un-sportslike, that’s very unathletic.

Davies told GB News it “seems like literally a kick in the teeth” for women.GB News The retired UK swimmer said the divisive campaign reflects the “total disdain that women are being treated.” Popperfoto via Getty Images

‘Women are being treated with total disdain at the moment, particularly in the world of sport where physiology makes so much difference’

Olympic Medallist Sharron Davies reacts to Nike singing trans influencer Dylan Mulvaney to advertise sports bras.@sharrond62 pic.twitter.com/SLoUz374y1

— GB News (@GBNEWS) April 6, 2023

“And it’s so frustrating when only 1% of USA sponsorship dollars go to actual females in sport that they would do this.

“It just seems like literally a kick in the teeth, constantly.”

Davies said it was “just so frustrating” to see Mulvaney fronting the campaign given how the 26-year-old influencer had not been through the challenges women face finding well-fitted sports bras.

The retired swimmer said Mulvaney’s Nike campaign “feels like a parody of what women are.”Dylan Mulvaney/Instagram

“It doesn’t apply to Dylan Mulvaney … It just doesn’t make sense,” she said of the bra the influencer wore.

Davies repeated her longstanding calls for trans athletes to be forbidden from competing against biological females and instead have their own category.

“It’s also about finding a place for trans athletes,” she stressed.

Davies repeated her longstanding calls for trans athletes to have their own category. PA Images via Getty Images

“It’s not about the sport not being for everybody — it absolutely is. It just has to be the right place.

“Let’s debate it and add categories if we need to. If we can’t talk about it, then we can’t resolve the problem.”