Nike’s SNKRS app gave women early access to the Off-White Jordan 4 and Twitter lost it
SNKRS #SNKRS
For so long, the sneaker world has been a place tailored for men. Not because there are no women sneakerheads – there absolutely are. They’ve just generally been ignored.
But on Tuesday, when Nike dished out exclusive access to the Off-White Air Jordan 4, the game was flipped on its head. This time, they were finally being prioritized the way they should be.
Some SNKRS app users were getting early access to buy the Off-White Jordan 4 before its actual release date on Saturday. But only women on the SNKRS app were being granted access.
The notification sent out was titled “ladies first” with a message included from Off-White designer Virgil Abloh.
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“Made these with women in mind so you can continue to collectively take flight,” Abloh said.
Yeah, yeah. Whatever. None of that really makes any sense. But shoutout to Virgil for looking out for the ladies with this one.
Anyway, what followed it was a bunch of W’s on the TL.
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Everyone didn’t get access, though. For some people, it was just more of the same. Another L.
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Ah, yeah. That feeling is all too familiar. Not getting these joints would be devastating. Look at them — they’re gorgeous!
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And they’re basically worth a stimulus check? Tuh, please.
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I feel your pain, ladies. Such is life as a sneakerhead. You win some, you lose some. Is what it is.
Still, either way, it’s great to see the ladies of the sneaker game getting the love they’ve deserved for so long. More of this, please.
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