Musk Polls Twitter Users on Bringing Back TikTok Precursor Vine

© Bloomberg Pedestrians outside Twitter headquarters in San Francisco, California, US, on Thursday, Oct. 6, 2022. Stock markets are still not entirely sold on Elon Musk’s $44 billion takeover of Twitter Inc. after the billionaire revived the deal at its original price earlier this week.

(Bloomberg) — Elon Musk has started a poll on Twitter Inc. asking users whether he should bring back short-video app Vine, which was shut down by the social media platform in 2016.

CONSTELLATION BRANDS, INC.

Most Read from Bloomberg

Musk has previously run polls on whether he should sell 10% of his stake in Tesla Inc. and if the platform should include an edit button. While the votes did side in favor of the final outcome, it’s unclear how much of an influence they played.    

Twitter bought Vine in 2012 and it helped a raft of internet stars get noticed by a wider audience. Those creators eventually left the platform over disagreements over compensation. It was then shut after Twitter was unwilling to continue investing in the app. The following year ByteDance Ltd. acquired Musical.ly before combining it with its own short-video service TikTok.

More than 700,000 users voted in the Vine poll so far, with 72% voting Yes as of 12:15 a.m. New York time.

Most Read from Bloomberg Businessweek

©2022 Bloomberg L.P.