M&Ms Retires Mascots, Replaces Them With Maya Rudolph
Maya Rudolph #MayaRudolph
After breaking the internet with a few of their designs, M&M’s is officially retiring their iconic candy mascots and replacing them with Maya Rudolph. Going as far back as the mid-1950s, the M&M characters are some of the most iconic figures in marketing history primarily with the Red and Yellow characters, the former of whom was originally voiced by Saturday Night Live alum Jon Lovitz and the latter first voiced by Emmy and Golden Globe winner John Goodman and later by Oscar winner J.K. Simmons. The roster of characters has grown in the years since, though this now looks to be changing in a major way.
The official M&M’s Twitter account has announced it will be retiring the fan-favorite, multicolored candy mascots.
The post, which ironically features the full group of characters at the bottom of the letter, reveals that the company was taken aback by the fervent response to some recent design changes for some of the characters, and as such will be putting an “indefinite pause” on their future appearances. In their place, Emmy-winning Saturday Night Live alum Maya Rudolph will be acting as the company’s new spokesperson.
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Source: M&M’s/Twitter