Microsoft rolls out AI-generated ad headlines and descriptions to all marketers
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Microsoft is introducing AI-generated headlines and descriptions for ad campaigns.
This new service has been launched alongside the company’s new auto-generated assets feature and IF functions for responsive search ads (RSAs).
Why we care. AI-generated headlines and descriptions are fantastic tools for advertisers as they offer inspiration when marketers may be struggling creatively, highlight potential improvements to ad copy and can also help save time. Meanwhile, the auto-generated assets feature enables advertisers to scale their work more easily and can help advertisers to create more relevant ads. So all in all, these new additions to the Microsoft ad placement experience should make life easier for marketers everywhere.
How it works. Microsoft’s generative AI tool for ad headlines and descriptions is available in 35 languages, which are automatically detected based on the language of your website. Here’s how you can access this feature under the ‘Create an Ad’ tab:
Other RSA enhancements. Alongside the launch of AI-generated headlines and product descriptions, Microsoft unveiled two other ad products:
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What has Microsoft said?
Why now? Google announced that it was introducing AI-generated campaign headlines, descriptions, keywords, images and assets to marketers back in May. So it’s little wonder Microsoft is taking action to make sure it isn’t being outperformed by a competitor.
And we can expect more conversational AI in Microsoft Ads, as Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising, told us at SMX Advanced.
Deep dive. Read Microsoft’s ‘About Responsive Search Ads’ guide for more information.
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About the author
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.