November 11, 2024

Liverpool stop the rot, but are helped by Jordan Pickford’s latest Anfield blunder

Pickford #Pickford

Reuters

IKEA stores owner Ingka says campaigns help boost store visits and sales

Price cuts at IKEA as well as promotional campaigns which the budget furniture giant normally doesn’t do have boosted footfall and sales, the CEO of the company which owns most of its stores told Reuters, as it seeks to offset weak consumer confidence. Cost inflation and recession fears are causing households to rein in spending and in November the IKEA brand owner Inter-Ikea said campaigns and lower prices on popular ranges to keep customers coming would be key this year. Jesper Brodin, CEO of IKEA stores owner Ingka, said visitor numbers and sales volumes were up so far in the group’s fiscal year through August 2023.

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