LeBron, Bronny James on same team could cause its value to skyrocket

The stock of Bronny James, LeBron James’ son, has risen in the last few months, as he has been having a very nice senior season of high school at Sierra Canyon School in the San Fernando Valley.

Very recently, the thinking was that if the younger James had a future in the NBA, it would be as a project player who would take several years to simply be ready for the pros. However, many scouts now feel he has a good chance of being a first-round draft pick, if not a top-10 pick.

The elder James has repeatedly stated his wish to play on the same team as his son. Making that happen could be problematic given the latter’s rise in status.

But if it were ever to happen, it could cause the team that both play on to enjoy an immense increase in its market valuation (h/t Lakers Daily).

Via Forbes:

“The marketing implications are Brontastic,” Pinnacle Advertising Creative Director Bob Dorfman said. “The franchise value of the team that lands them will skyrocket, their games will become must-see events that command huge ticket prices and prime-time viewing slots, and they could quickly turn into a playoff powerhouse.”

“… A franchise like Orlando could double their $1.85 billion value practically overnight,” Dorfman said.

The elder James has two more seasons remaining on his contract with the Los Angeles Lakers, the second of which is a player option. He could turn down that player option and become a free agent in the summer of 2024.

That would be the same summer the younger James would be eligible for the NBA draft.

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Story originally appeared on LeBron Wire