Jerry Jones thinks he could sell the Dallas Cowboys for ‘more than $10 billion’

Jerry Jones has been the owner of the Dallas Cowboys for more than three decades.

And if the 79-year-old businessman has his way, that number will only grow.

As the valuations of NFL teams continues to skyrocket — the up-for-sale Denver Broncos are reportedly worth more than $4 billion — Jones remains firm he has no intentions of ever parting ways with America’s Team.

In an interview with NBC Sports’ Peter King, Jones said he could sell the Cowboys, who are annually at the top of Forbes’ most valuable sports franchises, for “more than $10 billion.”

“But let me make this very clear,” Jones said. “I’ll say it definitively. I will never do it. I will never sell the Cowboys. Ever.”

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Six NFL teams have changed hands in the past 14 years with some hefty price tags: Miami ($1.1 billion, 2008), the LA Rams ($750 million, 2010), Jacksonville ($770 million, 2012), Cleveland ($1 billion, 2012), Buffalo ($1.4 billion, 2014), Carolina ($2.275 billion, 2018).

In Forbes’ 2021 valuation of NFL teams, the Broncos came in 10th at $3.75 billion. The Cowboys came in first at $6.5 billion.

But with the ever-rising media rights deals, and mega-contracts getting dished out to analysts, let alone entire teams, Jones only sees the value of the league going up.

“Add in the Amazon [streaming] deal, the potential with some of the new technology,” Jones said. “The NFL, in my mind, the visibility, the volume, the overall passion, you frankly can’t get it anywhere else. That’s why all these people want a piece of it.”

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Joey Hayden. Sports digital producer with The Dallas Morning News since 2015. Helps cover the Cowboys, Rangers, Mavs, Stars, local colleges and high schools, while also serving as resident WWE/pro wrestling scribe.

jhayden@dallasnews.com @_joeyhayden