Introducing the Luka 1: Jordan unveils Doncic’s first signature shoe
Luka #Luka
Luka Doncic got off to a quick start in his much-anticipated return to the floor in Game 4 against the Jazz.
It took him mere moments to get on the stat sheet with a rebound, an assist and a couple of easy baskets.
And right before tip-off, Jordan Brand announced the release of Doncic’s first signature shoe, the Luka 1. Doncic was seen wearing the shoe on Saturday in Game 4.
The shoe was designed after Doncic’s “deceptive, off-speed play,” according to Jordan Brand’s release.
The one-piece upper portion of the shoe features a haptic print that changes colors depending on how light hits the shoe.
In December 2019, Jordan Brand officially inked Doncic to an endorsement deal. While Doncic has been seen sporting a variety of Jordan Brand shoes since, this is his first signature sneaker.
What to know*
*information provided by Jordan Brand
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