November 22, 2024

Introducing the Luka 1: Jordan unveils Doncic’s first signature shoe

Luka #Luka

Luka Doncic got off to a quick start in his much-anticipated return to the floor in Game 4 against the Jazz.

It took him mere moments to get on the stat sheet with a rebound, an assist and a couple of easy baskets.

And right before tip-off, Jordan Brand announced the release of Doncic’s first signature shoe, the Luka 1. Doncic was seen wearing the shoe on Saturday in Game 4.

The shoe was designed after Doncic’s “deceptive, off-speed play,” according to Jordan Brand’s release.

The one-piece upper portion of the shoe features a haptic print that changes colors depending on how light hits the shoe.

In December 2019, Jordan Brand officially inked Doncic to an endorsement deal. While Doncic has been seen sporting a variety of Jordan Brand shoes since, this is his first signature sneaker.

What to know*

  • The Luka 1 is designed for the multidirectional play of Luka Dončić. The guard’s debut signature shoe combines a new IsoPlate foot frame and a new performance foam called Formula 23.
  • The IsoPlate system continues a long legacy of Jordan Brand performance innovations, like Flight Plate and Eclipse Plate technology.
  • An injected foam, the new Formula 23 is one of the most sustainable performance foams made by a NIKE, Inc. brand.
  • *information provided by Jordan Brand

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