Introducing the Luka 1: Jordan unveils Doncic’s first signature shoe
Luka #Luka
Luka Doncic got off to a quick start in his much-anticipated return to the floor in Game 4 against the Jazz.
It took him mere moments to get on the stat sheet with a rebound, an assist and a couple of easy baskets.
And right before tip-off, Jordan Brand announced the release of Doncic’s first signature shoe, the Luka 1. Doncic was seen wearing the shoe on Saturday in Game 4.
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The shoe was designed after Doncic’s “deceptive, off-speed play,” according to Jordan Brand’s release.
The one-piece upper portion of the shoe features a haptic print that changes colors depending on how light hits the shoe.
In December 2019, Jordan Brand officially inked Doncic to an endorsement deal. While Doncic has been seen sporting a variety of Jordan Brand shoes since, this is his first signature sneaker.
What to know*
*information provided by Jordan Brand
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