Immersive ‘Monet by the Water’ exhibit to debut in San Francisco
monet #monet
Immersive van Gogh experiences have been a huge hit, so now promoters are turning their attention to the world of Claude Monet.
And the Bay Area will get the first look at the results, as “Monet by the Water” — described as “a new groundbreaking traveling exhibit connecting audiences to the timeless beauty of Claude Monet’s art, utilizing 21st-century technology” — will make its debut in San Francisco this December.
It will be staged at — we kid you not — “a secret location,” according to a press release. No specific dates or ticket information has been released, but interested parties can keep checking www.monetbythewater.com for updates.
The San Francisco stand is the first stop on a North American tour that will also include stays in in Minneapolis, Atlanta, Seattle, Miami, Denver, St. Louis and Philadelphia.
“We see Monet as a pioneer of immersion, completely surrounding people with the beauty and precision of his colors,” says Ricardo Dotta, co-founder of Mira, the Museum of Immersive Roaming Arts, one of the presenters of the exhibit. “In honor of this thought, with ‘Monet by the Water’ we aim to extend his work through technological possibilities, generating spaces where the landscape fits the viewer’s scale.”
Like other immersive spectacles, “Monet” is a 360-degree, multisensory event.
“A multidisciplinary team of expert digital artists developed a unique process to reimagine Monet’s paintings into a multilayered, immersive exhibition that brings together traditional and contemporary artistic languages in a way that pays homage to the iconic artist,” according to a press release. “The original soundtrack and ambience especially designed for the exhibit complement the immersion of this spectacular experience.
“‘Monet by the Water’ will be meticulously designed to create a consistent and optimized experience for guests, unlike other exhibits that adapt their experiences to the venue, compromising the customer’s overall experience.”
The exhibit will utilize 40,000-square feet and draw from 300-plus pieces of Monet’s art, with the images being projected as large as 26-foot tall. It will take “guests on a journey to enjoy the tranquility of his Giverny’s gardens, explore the coastline of his beloved Normandy, travel along the banks of the Seine, and gaze at the colors of his flowers,” according to a press release.