Here’s the scoop: Fruity and Cocoa Pebbles cereal-flavored ice cream hit the market
Fruity Pebbles #FruityPebbles
These newest ice cream flavors will make cereal lovers go “Yabba Dabba Doo.”
In celebration of Pebbles’ 50th birthday, ice cream iterations of Fruity and Cocoa Pebbles cereals are rolling out to retailers nationwide throughout February.
Fruity and Cocoa PEBBLES cereals are now in ice cream form. (Carmichael Lynch. /)
The new Fruity Pebbles light ice cream features a fruity cereal milk light ice cream with rice cereal bits coated in colorful fruity flavors and a fruity swirl.
The Cocoa Pebbles light ice cream is made with both chocolate and cereal milk light ice creams swirled together with chocolate-flavored rice cereal pieces.
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According to the Post Holdings Inc., the new light ice creams have half the fat and one-third fewer calories than regular ice cream. Both contain 150 calories per two-third cup serving and are available in a 48-ounce container for a suggested retail price of $5.99.
The Fruity Pebbles light ice cream is also available in a 14-ounce container for $2.99.
“Fans of Fruity and Cocoa PEBBLES cereal who also savor the milk at the bottom of their bowls are going to love these new Fruity and Cocoa PEBBLES™ light ice creams,” Post Consumer Brands executive Amy Brothers said with the announcement. “As a brand that has inspired kids and kids-at-heart for 50 years, we thought it would be fun to churn fans’ favorite flavors into a frozen treat that will take the PEBBLES™ cereal eating experience to a new level.”
Dollar General, Albertsons, Safeway, Kroger and Walmart are a few of the retail chains set to carry the products throughout 2021.
Launched in 1971 after Post secured licensing rights from Hanna-Barbera — producers of “The Flintstones” — Pebbles cereal was the first brand ever created around a TV show character.
Considered one of the most revered cartoons of all time, “The Flintstones” aired on prime-time television from 1960 to 1966, and the characters have returned in countless specials and films.
The cereal was named for Fred and Wilma Flintstone’s baby daughter Pebbles.
The ice cream launch coincides with the brand extending into new categories, with products such as the new Pebbles Crisps and the recently announced International Delight coffee creamers and Duncan Hines baking kits.