Hamish Blake is followed by a camera crew as he hits Bondi Beach

Hamish Blake hit Bondi Beach on Thursday with a camera crew in tow to film a new project.

The comedian was dressed in a wetsuit and had a surfboard with him.

After heading into the ocean with his board, the 39-year-old stretched in the sand and posed for the cameras.

Baywatch moment: Hamish Blake hit Bondi Beach on Thursday with a camera crew in tow to film a new project

While it’s unclear exactly what he was filming, it’s most likely something for Tourism Australia.

The LEGO Masters host and his wife Zoe Foster-Blake already appeared in one campaign commercial for Tourism Australia earlier this month.

The couple appeared on Sunrise, shortly after debuting their new tourism advert.

Wetsuit: The comedian was dressed in a wetsuit and had a surfboard with him

Stripes: The surfboard had a stylish design that featuring pink and black stripes 

Mystery: While it’s unclear exactly what he was filming, it’s most likely something for Tourism Australia

But things took an awkward twist following a joke about the comedian’s tight-fitting wetsuit he wore in the clip – with host Natalie Barr asking a question which had everyone scratching their heads.

‘How embarrassed have you been?’ Natalie, 53, said to Hamish, 39.

After a brief pause and a giggle, his wife Zoe, 40, laughed: ‘Of him? In general?’

‘…being on this campaign?’ Natalie rapidly added, to a sea of laughter from the loved-up couple.

Chit chat: The 39-year-old was spotted chatting to a member of the crew

Stretch: After heading into the ocean with his board, Hamish stretched in the sand and posed for the cameras

Awkward: The comedian awkwardly spread his legs and thrusted his hips up for the camera

‘OH! on the campaign. I was like, welcome to a special six hour edition of Sunrise!’ Hamish joked.

Zoe quickly chimed in: ‘We all actually put those [suits] on afterwards, as we just wanted to get in the water. He wore it well, I thought!’

‘That’s love!’ Natalie’s co-host David ‘Kochie’ Koch added.

Did you get the angle right? Hamish made sure that the cameraman got the right shot

Fit as a fiddle: Hamish stretched out his lower back with a yoga pose on the sand

Flexible! The LEGO Masters host showed off his extreme flexibility 

In the advert, the duo chase waterfalls, go snorkelling in the Great Barrier Reef and visit the stunning Kimberley region to encourage locals to explore Australia.

The commercial begins with the pair standing in front of the iconic Big Prawn in Ballina near Byron Bay, which is a hit with tourists on road trips.

‘Oh Australia, no one loves the big things more than me. The big pineapple, big banana, big potato, prawny, but I reckon we can find an even bigger big thing,’ Hamish begins in the clip, as they move from the Big Prawn to the Great Barrier Reef.

Quick change! Hamish was joined by a crew member as he changed at the boot of his car

Baring all: The star’s bare shoulders were visible as he adjusted his wetsuit

‘What about the big barrier reef?’ Hamish says as he jumps into the crystal blue water in a bright blue wetsuit.

The pair soon head to South Australia’s Kangaroo Island to eat lobster and admire seals on the beach.

They also explore the Purnululu National Park in Western Australia’s Kimberley region, and go swimming in a waterfall at Litchfield National Park in the Northern Territory.

‘You know Zo, I think Australia IS the big thing,’ Hamish says as they float in the water.

All smiles: Hamish had a chat with a crew member who also had a surfboard