First Look: Defending F1 Champion Red Bull Unveils 2023 Livery in New York

Defending Formula 1 champion Red Bull Racing made a little history in New York City today, becoming the first F1 team to launch its season in the U.S.

With team principal Christian Horner, two-time defending F1 Drivers’ Champion Max Verstappen, and driver Sergio Perez and reserve driver Daniel Ricciardo present, Red Bull showed off the livery that will adorn the team’s RB19 this season.

The unveiling was part of a show that also included the announcement that Ford Performance is partnering with Red Bull Powertrains to begin development of Red Bull’s 2026 power units.

“At Oracle Red Bull Racing, we always strive to do things first and do things differently,” Horner said. “This is the first time we have launched our season outside of the U.K. and the first time any F1 Team has launched in the USA.

“The growth of our sport in America cannot be ignored, there are over 50 million F1 fans in the USA, of which 72% follow us, and the way the fans have embraced our team here has been very special to see. Oracle Red Bull Racing will be Stateside more than ever in 2023.

“We also wanted to celebrate with, and welcome, Ford in their home country, as they become Red Bull Powertrains new partner from 2026. This will be a true strategic technical partnership; Ford will assist with battery and hybrid technology and much more to keep the team ahead of the competition. I am already very excited about the possibilities that this partnership will offer both of us globally.”

Mike Pryson Mike Pryson covered auto racing for the Jackson (Mich.) Citizen Patriot and MLive Media Group from 1991 until joining Autoweek in 2011.