Fans were furious EA Sports didn’t drop rumored trailer for new NCAA Football game during national title matchup

Ahead of Monday night’s College Football Playoff national title game between Washington and Michigan, rumors — the source of which remains unclear — began to circulate that EA Sports would announce a major piece of news regarding the upcoming revival of the college football video game series, which has been dormant since its 2013 release.

Some expected an official release date would be announced or perhaps even a gameplay trailer, but halftime came and went, and by the second half, it became clear that we wouldn’t be so lucky.

It shouldn’t exactly be a surprise. Matt Brown of the Extra Points newsletter, who has reported extensively on the game’s development, has said throughout the week that while he thought some minor news might be revealed, he had no reason to believe it would be something as substantive as a gameplay trailer.

I think there will be *something* today, but I really think a lot of the social media hype machine does not line up with the existing reporting or what I have been hearing.

There’s gonna be a pretty good actual football game today, though. I think you’d enjoy tuning it for that

— Matt Brown (@MattBrownEP) January 8, 2024

It seems this was the case of a rumor spun out of control, but that didn’t stop fans from voicing their disappointment on social media during the game.

I’m fully expecting the NCAA Video Game Commercial to be at the end.

ESPN needs viewers to stick around

— College Football Report (@CFBRep) January 9, 2024

This night is turning out to be horrible. Michigan running all over Washington. 🤦🏾‍♂️

The NCAA lied about the College Football Video Game.

I’m down bad right now. pic.twitter.com/uu5Niv8T1I

— Wayne” Austin High’s Finest (@Dewayne42005783) January 9, 2024

Me watching all the commercials making sure I don’t miss the NCAA Football Video Game commercial pic.twitter.com/LgqOxb4KiN

— Derek Duke (@DerekDuke25) January 9, 2024

Halftime over and no NCAA football video game trailer ?!? pic.twitter.com/Os01y6GPAk

— Dylan Kanner (@DKanner10) January 9, 2024

We got a dude pushing a sled across the screen for a DoorDash commercial before the NCAA Video Game Commercial 💀😭

— College Football Report (@CFBRep) January 9, 2024

Plot twist- NCAA 24 drops immediately following the game

— Zirksee🍽️ (@Zirksee) January 9, 2024

Boycotting every company that has a commercial play before the NCAA game announcment

— RBT (@SamuelBrownRBT) January 9, 2024