EXO’s Chanyeol Stars In Prada’s New Linea Rossa Campaign

Legendary fashion house Prada has unveiled its new Linea Rossa campaign and it stars none other than EXO member Chanyeol.

On October 6, Prada unveiled the campaign for the Linea Rossa Fall/Winter 2020 via its website and social media. Chanyeol looks breathtaking in the campaign images, photographed by Jung Wook Mok. The South Korean artist has had a relationship with the fashion house for quite some time now, attending Prada’s runway shows and frequently sporting their designs. 

EXO’s Chanyeol fronts the campaign opposite Jin Chen, photographed by Leslie Zhang, and Yara Shahidi, by Renell Medrano. In a press release, the brand stated the three stars had been tapped for being “globally influential figures” and “cultural game-changers,” which “deeply connected to Linea Rossa’s ethos of modern, high-performance clothes engineered to the needs of dynamic life today.”

Aside from gorgeous imagery, with creative direction by Ferdinando Verderi, the new line also brings forth big changes in sustainability. Prada is introducing a brand-new, eco-friendly performance fabric called EXTREME-TEX. Per a press release issued by the brand, the textile has been three years in the making.

According to the release, EXTREME-TEX was “born from a desire to combine the vanguard of textile technologies with sustainable production practices.”

The fabric is made of recycled polyester and manufactured using non-polluting processes. It’s fluorocarbon and organic and toxic pollutant-free. “It is a material that offers protection not only for the body, but also the environment,” Prada wrote. “In its emphasis not only on new life raw material but on responsible processes throughout the chain of its manufacture, development, and creation, EXTREME-TEX is an anticipation of how textile can be produced for the future.” Additionally, WWD reports Prada has vowed to go fur-free from its Spring 2020 women’s collections.

From oversized coats to t-shirts, the collection comes in bright colors like hot red that certainly fit perfectly into any fall wardrobe. And, if you can’t afford the pieces, at least we can marvel at the campaign!

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