Deepfake video scam of Dick Smith and Jim Chalmers circulates online

Electronics mogul Dick Smith has taken aim at Facebook for failing to stop deepfake videos using his identity in scam advertisements.

One video, which appears to be a segment from Nine’s ‘A Current Affair’, features interviews with Smith, Treasurer Jim Chalmers and billionaires Andrew Forrest and Gina Rinehart.

The entrepreneur has been trying for two years to stop scam ads using his identity.

Smith was himself fooled by the video saying the makers of the video lip-synched new text.

Rinehart has already written to Meta in a bid to stop scam ads on Facebook and Instagram.