Cracker Barrel trolled on social media for going ‘woke’ with Pride Month ad

Cracker Barrel’s Pride Month ad, posted to social media, was met with mixed reviews Thursday.

The company posted, “We are excited to celebrate Pride Month with our employees and guests. Everyone is always welcome at our table. Happy Pride!”

Earlier this week, Cracker Barrel reported traffic fell noticeably in April and May as consumers faced economic pressures, executives said Tuesday, but the company is looking to increase frequency among consumers with continued value messages and a planned loyalty program beta launch in July.

The Tennessee-based company reported earnings for its third quarter was down 2.3 percent in the period.

Here is some of the reaction:

Mark Heim is a reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim. He can be heard on “The Opening Kickoff” on WNSP-FM 105.5 FM in Mobile or on the free Sound of Mobile App from 6 to 9 a.m. daily.

©2023 Advance Local Media LLC. Visit al.com. Distributed by Tribune Content Agency, LLC.