Cracker Barrel, Once Antigay, Celebrates Pride and the Haters Flip

Cracker Barrel

The Cracker Barrel chain of family restaurants surprised many today when it posted a positive Pride message on its Facebook account.

The company, based in Lebanon, Tenn., and a staple of the South and suburban America for over 50 years, responded to positive tweets about its Facebook post.

The restaurant chain — known as much for its quirky gift shops and addicting peg solitaire games as it is for its stick-to-your-ribs fare — has actually been celebrating Pride and pushing rainbow-themed products for the last few years. Many people still remember the company’s intolerant past, when they openly discriminated against LGBTQ+ employees in the early 1990s and fired several gay workers. In response, LGBTQ+ activists descended on Cracker Barrel restaurants to protest their policy of promoting “heterosexual values.” The policy was discontinued soon after and the company has continued to make positive strides; it currently holds an 80 out of 100 on the Human Rights Campaign’s Corporate Equality Index.

The evolution of Cracker Barrel remains news to many, especially conservatives, who (not surprisingly) voiced dismay and anger at the Facebook post.

As of press time, Cracker Barrel has not succumbed to the anti-LGBTQ+ mob that has taken aim at other corporations voicing support for the queer community, like Budweiser and Target.