Chip and Joanna Gaines Are ‘Thrilled’ to Launch New Podcast Network — Here Are Their First Two Shows

The network, Blind Nil Audio, will operate under the couple’s Blind Nil Media production company

Dimitrios Kambouris/Getty Chip Gaines, Fixer Upper on Magnolia and Joanna Gaines, Fixer Upper on Magnolia attend the Warner Bros. Discovery Upfront 2022 arrivals on the red carpet at MSG Studios on May 18, 2022 in New York City

Chip and Joanna Gaines just announced their latest venture!

The Magnolia founders have launched a brand-new podcast network, they revealed on Thursday. The network, which is called Blind Nil Audio and operates under the couple’s Blind Nil Media production company, launched with two shows on October 11: 50 Fires: A Conversation of Money and Meaning and This Morning Walk,

50 Fires is hosted by Carl Richards and will feature “hard conversations that will make people laugh, cry, and most importantly, navigate the complexities of money while uncovering the profoundly personal nature of our financial choices,” according to a press release.

The Morning Walk is hosted by Libby DeLana and Alex Elle and promises to “motivate listeners with the power of an everyday walk.”

Fans can expect all programs on the network to “feature inspiring and empowering content that will inform, entertain, and catalyze new ways of thinking to expand perspectives and bring people together,” according to the release.

Related: Joanna Gaines on the Earliest Days of Magnolia Empire: ‘A Shy Idea I’d Scribbled onto a Page’ (Exclusive)

Chip and Joanna also shared their thoughts on the new project: “We believe in the power of storytelling and are excited to explore new formats with this platform,” they said.

Blind Nil Audio was created in partnership with The Roost, an Austin-based podcast network that is part of Warner Bros. Discovery‘s Rooster Teeth division. (The Gaineses’ Magnolia Network is also part of Warner Bros. Discovery.)

“The Roost has done incredible things in podcasts and we’re thrilled to bring our teams together to see what new voices and stories there are to share with the world,” Chip and Joanna said of the pairing.

Michael Buckner/Variety via Getty

Joanna Gaines and Chip Gaines at the 2022 Creative Arts Emmy Awards

AJ Feliciano, head of The Roost Podcast Network, shared in a statement to The Hollywood Reporter that the Fixer Upper alums “have a distinct vision for programming that will resonate with their community and welcome more listeners.”

“As a Texan myself, I appreciate their dedication to building a storytelling platform that will support the thriving podcast industry in the state,” he added. “I am excited to see what we can create together.

Related: Chip and Joanna Gaines’ Relationship Timeline

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The podcast network is the latest addition to the Gaineses already massive empire of lifestyle media and other businesses. In addition to founding the Magnolia Network, the HGTV alums recently announced an opening date for their new hotel in Waco, Texas, near the Magnolia Market at the Silos compound, a shopping and dining destination that has made the city into a major tourist attraction.

They’ve also released numerous books, product lines and collaborations; have a real estate business and vacation rentals; and of course star in their own shows on Magnolia.

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