BTS announced as new House Ambassadors for Louis Vuitton

BTS are already music icons, so why not add fashion to the mix?

The world-beating K-pop septet was announced as Louis Vuitton’s newest House Ambassadors on Friday:

“I am looking forward to this wonderful partnership, which adds a modern chapter to the House, merging luxury and contemporary culture,” Virgil Abloh, the Louis Vuitton men’s artistic director and renowned Off-White CEO/designer said in a statement.

BTS Army had become suspicious earlier this week when Jungkook was spotted with purple hair on Abloh’s Instagram story:

Louis Vuitton additionally shared individual shots of BTS members Jin, RM and Suga:

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