Bills, Sabres part of emotional ‘We Are New York’ video

The Buffalo Bills and Buffalo Sabres are part of a social media campaign with New York State and New York City metro area pro sports franchises to celebrate the strength of the state amid the coronavirus pandemic.

The one-minute video was posted on the social media channels by the teams on Thursday morning and features an encouraging message ending with: “We are in this together. We are New York.”

The idea came from the New York Yankees social media and digital team, which handled the production. The Yankees reached out to the teams a few weeks ago to gauge their interest.

The one-minute video includes highlights of the teams and also many of the state’s landmarks along with images of hospital workers, patients and others facing challenging times.

“Life has certainly changed for all of us, but we thought this was a great opportunity to create unity amongst the fans of the included New York and New Jersey teams,” said Ben Specht, the Bills’ social media manager.