Best Buy’s big Black Friday sale has started: Price cuts on Samsung, Sony, Beats, HP laptops, Roomba, Fitbit and more

This story is part of Holiday Gift Guide 2020, CNET’s gift picks with expert advice, reviews and recommendations for the latest tech gifts for you and your family.

Best Buy has been having “early access” Black Friday sales since mid-October, when it was countering Amazon Prime Day. But as of today the previews are over and the real thing is here. The retailer is discounting TVs, smart watches, soundbars, laptops, phones, smart home devices and everything in between. Whether you’re looking for Sony, Fitbit, Jabra, HP, Beats, TCL, iRobot or Samsung, it’s all here. For many of these deals, you’ll need to be a member of the My Best Buy rewards program and logged in. It’s free to join at the basic level. The deals are fully detailed here: 

We’ve curated some of our favorite deals below, along with a handful that are coming later in the week. Prices listed were accurate at time of publication, but watch for fluctuations in pricing and inventory.

Black Friday 2020 sales and deals Deals available now Best Buy

TCL is best known for its Roku TVs and we like the Roku smart TV system better than the Android TV version in this television, but for this price you can just buy a Roku Streaming Stick Plus, attach it to this TV and still come out ahead. Aside from its smarts we expect this 4-Series TV to perform “good enough,” just like the Roku equivalent. 

This model was discounted to $200 in a previous early Black Friday sale, so it may get there again — but even at $230 it’s worth a look.

Best Buy

TCL and Hisense aren’t the only brands deeply discounted in this sale. Once again we don’t expect this hige Samsung to match the image quality of our favorite TVs in this size class, but if you prioritize the combo of big screen and prestige brand over other stuff, it’s mighty tempting. We expect to see other 70-inch sets on sale around $500 as we inch closer to Black Friday, but this is still a crazy low price for right now.

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Sony’s newest noise-canceling headphone — and arguably the top noise-canceling headphone out there — recently went on sale for $300 as part of Amazon’s Prime Day. It’s now available for $278, its lowest price yet. Read our review of the Sony WH-1000XM4.

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Jabra’s Elite Active 75t is the more rugged version of the Elite 75t, which is also on sale (at $140 or $40 off). Both models are among the best true wireless earbuds out there and now can be upgraded with active noise canceling via a software upgrade (new models that shipped to stores recently may already be equipped with the upgrade). 

The Elite Active 75t looks nearly identical to the Elite 75t, but upon closer inspection, you’ll notice the finish on the case and earbuds is different. Instead of the hard, smooth finish of the Elite Active 75t, the Active 75t has a soft-to-the-touch finish with a touch of grip to it. Or, as Jabra puts it, it’s “built with a durable coating for dust and sweat resistance and features an increased IP water-resistance rating from IP56 (of the Elite Active 75t) to IP57, making them waterproof.” Read our review of the Jabra Elite Active 75t.

Joshua Goldman/CNET

The 13-inch Spectre x360 is one of CNET Reviews’ favorite two-in-one convertibles for its premium styling, light weight and long battery life. And this isn’t a case of a retailer using a deep discount to move out an older product. This 13.3-inch two-in-one is discounted by a hefty $250 and features Intel’s latest silicon with a 11th-gen Intel Core i7 CPU. Getting a 512GB SSD instead of 256GB of storage is also a boon as this price. Read our HP Spectre x360 review.

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This is the lowest price ever for Roku’s highly rated Streaming Stick Plus 4K. The Stick offers hundreds of apps, the excellent Roku interface and a robust, voice-controlling remote. We call it “the best streaming stick for the money” and at $30, it’s a true bargain. Read our Roku Streaming Stick Plus 4K review.

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This is the lowest price we’ve seen for the UHD version of this excellent WWI flick. Best Buy also has several other UHD Blu-rays on sale for $8, including Joker and John Wick 3. Read our 1917 review.

César Salza/CNET

If you’re looking for a souped-up activity tracker at a nice price, the Fitbit Charge is on sale for $100, or $50 off. That’s the lowest price we’ve seen for it. We awarded it an Editors’ Choice. Read our Fitbit Charge 4 review. 

Best Buy

The Death Stranding experience isn’t for everyone, but it’s certainly an experience, and now you can pick it up for a mere $20. Read our Death Stranding review.

This entry-level Samsung soundbar is half off. It supplies 2.1-channel sound by way of a soundbar with four 40-watt stereo speakers and a 130-watt subwoofer for a total output of 290 watts. That’s a good amount of power for the price. 

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The Beats Powerbeats Pro regularly hits $200 and sometimes gets bigger discounts, but $160 is near the lowest price we’ve seen. Not all colors are available at this price, which can also be found elsewhere. Read our Powerbeats Pro review.

David Katzmaier/CNET

This deal is also available at Amazon and elsewhere but it’s good enough to include here, too. The LG CX OLED TV is our favorite high-end TV of 2020 and this price is a new low, $200 less than the previous low — making it $100 less than the smaller 48-inch size. This was $100 cheaper during last week’s pre-Black Friday sale, but it’s still a good deal. 

And if you’re in the mood for something bigger, the 65-inch size is $600 off; get it for $1,900. Read our LG OLED CX series review.

Sarah Tew/CNET

The Beats Solo Pro are a very good set of on-ear noise-canceling headphones. The only issue is they’re overpriced at $300. At $170, they’re downright enticing. This is below the earlier sale price of $180 that we we’ve been seeing for the past several days. Read our Beats Solo Pro review.

Lenovo’s premium two-in-one, the Yoga C940 boasts a sturdy and sleek all-metal design and a touchscreen that can rotate 360 degrees into tablet mode. It includes an active pen and can instantly wake from sleep, one of the phone-like features it received courtesy of Intel’s Project Athena.

This configuration features a 14-inch display with a 4K resolution powered by a 10th-gen Core i7 CPU, 16GB of RAM and 512GB SSD with 32GB of superfast Optane memory. A similarly configured Yoga C40 on Lenovo’s site works out to $1,650, so this deal is even better than it looks. And it already looked good. Read our Lenovo Yoga C940 review.

Screenshot by Matt Elliott/CNET

Upon spotting this deal, I immediately took a walk around my house looking for a spot for this beauty. I spent a number of years on the Golden Tee golf tour — back in the days when people could go out to bars.

There are certain arcade games that can’t be replicated on a console and Golden Tee is one of them. But this machine includes the all-important trackball controller, which is why I’m determined to find a place for it under my roof. Given the number of quarters I used to feed into the real deal, this thing will likely pay for itself within a few weeks.

Sony

Want to upgrade to an OLED screen? This 65-inch A8H Series TV is $1,000 off for Black Friday. The 4K display is powered by Sony’s X1 Ultimate processor allowing for per-pixel changes in black level. The set includes a built-in subwoofer so you don’t need to connect it to a separate sound system and it has extras like Alexa and Google Assistant control.

HP’s excellent Spectre two-in-one convertible comes with an Intel Core i7 CPU with a generous 16GB of RAM and a 512GB SSD. The most impressive part of this system, though, is the 4K touchscreen, which sets this convertible a step above most other two-in-ones that clock in around $1,000.

Tyler Lizenby/CNET

It’s beginning to look a lot like… Prime Day? That’s because Amazon ushered out this all-time-low price earlier this month and then Best Buy matched it — which the store is now doing again. Read the Echo Show 5 review.

Sarah Tew/CNET

UE’s Megaboom 3 has been discounted to as low as $120, but we haven’t seen it for less than that, so this is a solid deal on a very solid portable Bluetooth speaker. (Granted, it was released in 2018, but still sounds great.)

iRobot

The Roomba 960 can map your entire home and clean specific rooms on command. It offers lots of suction — five times more than Roomba base models — and features brushes less likely to get tangled in pet hair. You can command it via the mobile app or schedule cleaning sessions automatically. 

Fitbit

The Inspire 2 is a slim and stylish fitness tracker that has an OLED monochrome display and delivers up to about 10 days of battery life on a single charge. It includes GPS and automatic workout detection, is water-resistant to about 150 feet and displays notifications from your phone (though you can’t reply). 

Best Buy deals starting Nov. 26 Best Buy

It’s no secret that we prefer Roku to Fire TV, but this Fire-based set delivers 50 inches of 4K UHD goodness for a 32-inch TV price. It also has Alexa built in along with HDR for added dynamic range. 

Dyson

The Dyson V10 Animal is a cordless stick vacuum that’s designed for homes with pets — one of the accessories is a mini-motorized tool for removing pet hair from upholstery and tight spaces. Dyson says it has 55% more suction power than the Dyson V7 and switches easily from a full-size stick to a handheld mini-vac. 

KitchenAid

This KitchenAid stand mixer is 60% off, making this a great choice for all those holiday cakes and cookies. It comes with a 5-quart stainless steel bowl, has 10 speeds and is compatible with about a dozen attachments and accessories for making pasta, burgers, ice cream and more. 

Best Buy deals starting Nov. 28 Sarah Tew/CNET

The Bose Noise Cancelling Headphones 700 are hard to talk about without comparing to the iconic Quiet Comfort 35 II. They sound better, have more features (including Alexa and Bose AR), USB-C charging and let you hear the world around you with transparency mode. Read our review of the Bose Noise Cancelling Headphones 700 for more details. 

Linksys

This Linksys AC1200 dual-band router is regularly priced at $90. It has speeds up to 867Mbps, has four Ethernet ports for connecting to your wired devices and has one USB 3.0 connection for adding external storage devices to your network. 

Bowflex

This deeply discounted Bowflex treadmill features a 7.5-inch full-color LCD console that displays information like distance, resistance, and even calories you’ve burned in real time, while the hand grip monitors your heart rate and it includes Bluetooth connectivity as well. It’s powered by a 3.75-continuous-horsepower motor that drives a 20×60-inch tread belt. You can incline up to 15 degrees. 

Expired or out of stock Lenovo

This basic laptop is a good pick for students looking for an affordable machine for remote learning. Currently offered at a $150 discount, it costs less than most Chromebooks. It runs Windows 10 and features a 10th-gen Intel Core i3 CPU, 8GB of RAM and a 256GB SSD. The 15.6-inch display features a full HD (1,920×1,080-pixel) resolution, which offers a finer image than the 1,366×768-pixel resolution you get with most entry-level laptops.

Dyson

In typical Dyson fashion, the Cyclone V10 is awesome but pricey. Knock $150 off its price, however, and this powerful, cordless stick vacuum becomes a more attractive proposition. Read our Dyson Cyclone V10 first take.

Check to see if you can fit an 85-inch TV through your door — this 4K set employs quantum dots for over a billion colors, with HDR support for enhanced dynamic range and a 240Hz refresh rate. The Tizen-based smart TV interface supports a wealth of channels including HBO Max, something Roku doesn’t yet feature. It also offers voice control with Alexa and Google Assistant.

Looking for Black Friday shopping tips? Listen to the Cheapskate Show podcast below, and sign up for Cheapskate deal alerts via text message. Only one text per day, opt out anytime.   

That’s our list. If you’ve found any other standout deals from Best Buy’s sale, share them in the comments!

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