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Residents and business owners in the New South Wales beachside town of Byron Bay have held an emergency meeting over the proposed Netflix original series, Byron Baes, and called on the streaming platform to cancel the show.

Locals, including the owners of the Byron establishments the Byron Bay General Store and No Bones restaurant, gathered on Friday night to discuss what could be done to protect the community.

Netflix Australia has described the show, to be made by Eureka Productions, as “a docu-soap series following a ‘feed”’of hot Instagrammers living their best lives, being their best selves, creating the best drama content. #nofilter guaranteed.”

An Arakwal Bumberin Bundjalung traditional owner, Delta Kay, said Byron Baes would “make a fantasy world about our little home town”.

“We have huge environmental issues, huge social issues here,” Kay said. “I don’t want these influencers coming here and painting this fantasy picture that all is well in Byron Bay. It isn’t.”