Apple Store Goes Down Ahead of iPhone 15 Event Later Today

Apple’s online store is now down ahead of the company’s annual September event, which begins at 10 a.m. Pacific Time today. The store is routinely taken offline ahead of major Apple hardware events, primarily as a marketing tactic for the company.

At today’s event, Apple is expected to announce the iPhone 15 lineup, the Apple Watch Series 9, a second-generation Apple Watch Ultra, a USB-C charging case for the AirPods Pro, and an assortment of more eco-friendly iPhone cases and Apple Watch bands.

Four new iPhone 15 models are expected — all with a USB-C port and the Dynamic Island. Additional features are rumored for the two Pro models, including a lightweight titanium frame, customizable Action button, faster A17 chip, thinner bezels around the screen, Wi-Fi 6E support, up to 6x optical zoom for the Pro Max, increased RAM, and more.

Apple should also provide a release date for the iOS 17 software update, compatible with the iPhone XS and newer.

MacRumors video producer Dan Barbera will be attending the event live at Steve Jobs Theater on the Apple Park campus in Cupertino, California. Stay tuned for in-depth coverage of Apple’s announcements.

Apple Event Live Blog: iPhone 15, New Apple Watch Models, and More Expected

Apple’s “Wonderlust” event kicks off today at 10:00 a.m. Pacific Time, where we’re expecting to see the iPhone 15 lineup, updated Apple Watch Series 9 and Apple Watch Ultra 2 models, a USB-C case update for AirPods Pro, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company’s TV app across various platforms. We will also be …

Apple Announces iPhone 15 Pro With Titanium Design, USB-C Port, Action Button, A17 Pro Chip, and More

Apple today announced the iPhone 15 Pro and iPhone 15 Pro Max, its latest flagship smartphones. The devices sport an array of new features, including a titanium frame, the A17 Pro chip, an Action Button, and more. The new titanium chassis has a brushed finish. It makes the iPhone lighter than any previous Pro model, while enhancing durability. The frame has a contoured edge for a more…

Apple Shares Lists of All New Features in iOS 17 and macOS Sonoma

Apple today shared in-depth lists of all new features coming with the iOS 17, iPadOS 17, and macOS Sonoma software updates, which are all set to be released later this month. The lists are available as PDFs on Apple’s website. A key new feature of iOS 17 is StandBy, a new full-screen view that provides glanceable information designed to be viewed from a distance when an iPhone is on its side …

Apple Reveals New iPhone 15 Pro Colors: Black Titanium, White Titanium, Blue Titanium, and Natural Titanium, But No Gold This Year

Apple’s just-announced iPhone 15 Pro and iPhone 15 Pro Max introduce four new color options: Black Titanium, White Titanium, Blue Titanium, and Natural Titanium. The new titanium design is the most premium material ever used in an iPhone enclosure, according to Apple. It’s said to be stronger and more durable, yet lighter. Both models feature a new refined brush texture, contoured edges, and …

Apple Reveals New iPhone 15 and iPhone 15 Plus Color Options: Pink, Yellow, Green, Blue, and Black

Apple’s just-announced iPhone 15 and iPhone 15 Plus introduce five new color options: A light pink shade, yellow, blue, green, and black. The iPhone 15 features an aerospace-grade aluminum enclosure, and color built into the foundation of the back glass itself. Apple used an optimized custom dual-ion exchange process for this new material, and polished it with nano-crystalline particles. …

iPhone 15 Pro and Grade 5 Titanium: A Detailed Overview

The iPhone 15 Pro is widely rumored to feature an all-new titanium frame. Over the past several months, a variety of credible sources such as Bloomberg’s Mark Gurman, Apple analyst Jeff Pu, and leaker ShrimpApplePro, have all claimed that Apple would be switching to titanium for the iPhone 15 Pro, finally replacing stainless steel. MacRumors has confirmation that Apple intends to use Grade 5 …