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PR Newswire
New Brand Strategy Released, MINISO Accelerates Its Global Development
On February 24th, 2023, global lifestyle retailer MINISO held a conference titled “MINISO – Bringing Joy to the World,” to announce its global brand strategy in Guangzhou, China. The company took the opportunity to announce its new brand positioning and brand symbol, global development strategy, product strategy, etc. More than 1,000 guests from the media, licensing partners, and corporate partners were present to support the event.