Amazon’s Biggest Acquisitions Have Allowed It To Become A Marketplace For Nearly Everything

Topline

Amazon is preparing to make a $9 billion investment in the company’s film and television offerings by purchasing vaunted Hollywood studio MGM, the Wall Street Journal reported Monday, the latest in a string of major acquisitions the company has made to boost its standing in even more areas of people’s lives—here are the most notable:

An Amazon Prime deal sign at a Whole Foods Market grocery store in San Ramon, California.

Getty Images Key Facts

Amazon’s largest acquisition to date was when it purchased Whole Foods in 2017 for $13.7 billion.

The company has also spent more than a billion dollars on shoe ecommerce giant Zappos ($1.2 billion in 2009) and autonomous vehicle company Zoox, which is developing a self-driving rideshare service ($1.2 billion in 2020).

Other pricey acquisitions include smart doorbell maker Ring ($839 million in 2018), online pharmacist PillPack ($753 million in 2018), video game streaming platform Twitch ($970 million in 2014), robotics company Kiva Systems ($775 million in 2012) and Quidsi, the parent company of Diapers.com and other ecommerce sites ($545 million in 2010).

Amazon has invested in its cloud computing arm Amazon Web Services—which now makes up the majority of the company’s operating income—by purchasing more than a dozen companies in that sector, including $500 million for mobile video service Elemental Technologies in 2018 and $20 million for cyber security startup harvest.ai in 2017.

In addition to its expected MGM purchase, Amazon has also invested in the film industry by acquiring IMDB (purchased in 1998 as part of a $55 million acquisition with two other companies), DVD rental service Lovefilm (for £200 million or approximately $317 million in 2011) and film grosses website Box Office Mojo (in 2008 for an undisclosed amount).

Amazon has strengthened its foothold in the book industry where it got its start by acquiring companies like audiobook seller Audible ($300 million in 2008), social network Goodreads (in 2013 for an undisclosed amount), book publisher Avalon Books (in 2012 for an undisclosed amount) and used bookseller AbeBooks (in 2008 for an undisclosed amount).

Crucial Quote

“Amazon has an inventive, customer-obsessed, long-term oriented culture where entrepreneurs thrive,” an Amazon spokesperson said in an emailed statement to Forbes, adding the company helps those it acquires “to accelerate their businesses and delight customers with the help of Amazon’s resources and technology.” “We operate in a diverse range of businesses, from retail and entertainment to consumer electronics and technology services, and have thriving, well-established competition in each of these areas,” the spokesperson noted.

Chief Critic

Amazon and other tech giants’ acquisition practices have been criticized by lawmakers, who have accused the companies of practicing anti-competitive behavior by buying up smaller rivals. “As gatekeepers to the digital economy, these platforms enjoy the power to pick winners and losers, shake down small businesses, and enrich themselves while choking off competitors,” Rep. David Cicilline (D-R.I.), who chairs the House Antitrust Subcommittee, said in his opening statement for a hearing concerning Amazon, Apple, Facebook and Google. “Their ability to dictate terms, call the shots, upend entire sectors, and inspire fear represent the powers of a private government.” Amazon has denied the antitrust allegations against it and maintains that it competes with other platforms like eBay, Etsy, Walmart and Target and brick and mortar stores worldwide, noting the platform’s sales make up less than 4% of U.S. retail.

Key Background

Sources cited by the Journal say a deal between Amazon and MGM could be finalized as early as this week, though nothing has yet been finalized and “there are no guarantees they will ultimately reach an agreement.” Should the deal go through, MGM’s library would substantially bolster Amazon’s streaming platform by giving it access to thousands of additional film and television titles, helping Amazon Prime better compete with other streaming powerhouses like Netflix. MGM’s century-long history dates back to the silent era, giving Amazon access to films like the James Bond franchise and Rocky films and newer properties like The Handmaid’s Tale television series. (Golden Age classics made at the studio before 1948 like The Wizard of Oz and Gone with the Wind have already been sold to Warner Bros, however, the Journal notes.) The reported $9 billion deal comes after MGM was most recently valued at $5.5 billion in December, the Journal reports, though its stock price has soared in response to news of the expected deal.

Further Reading

Amazon Reportedly Close To Buying MGM For Nearly $9 Billion (Forbes)

Amazon Nears Deal to Buy Hollywood Studio MGM (Wall Street Journal)

How Big Tech got so big: Hundreds of acquisitions (Washington Post)

MGM’s Back On The Block And Floating A $10 Billion Price Tag. Don’t Count On It. (Forbes)