Big Hit Entertainment is now HYBE Corporation; Mixed reactions by netizens to the new name
HYBE #HYBE
Big Hit Entertainment will officially adopt its new identity, HYBE Corporation on March 30. Read below for details.
Written By Pinkvilla Desk 2954 reads Mumbai Updated: March 10, 2021 07:37 pm
It is no secret that BTS’ meteoric success pulled Big Hit Entertainment out of bankruptcy. BTS debuted under Big Hit Entertainment on June 13, 2013, then a small company. It was only after BTS’ monumental success that Big Hit Entertainment became a financial superpower and an influential company in the world. As of today, the company has multiple subsidiaries, including Source Music, Pledis Entertainment, Belift Lab, and KOZ Entertainment, collectively known as Big Hit Labels. Big Hit Entertainment is home to BTS, TXT and soloist, Lee Hyun.
According to reports on March 10, Big Hit Entertainment will be changing their official company name to HYBE Corporation. The name change marks Big Hit Entertainment’s transformation from a management label for Kpop groups like BTS and TXT to a comprehensive content company. The company made the announcement through a report with Korea’s Financial Supervisory Service.
Alongside music production and performance, management of artists, and digital media, HYBE Corporation will oversee real estate by renting out practice rooms and other spaces for their subsidiary companies and affiliates. The general shareholder’s meeting covering the name change from Big Hit Entertainment to HYBE Corporation will be held on March 30 KST. BTS members have released individual selcas with the hashtag – What Do You Believe In? The trending hashtag is in fact connected to HYBE Corporation’s tagline – We Believe In Music. Meanwhile, fans have had mixed reactions to the name change. Keywords like ‘What is Happening?’ ‘Jin Hit Entertainment and ‘What Do You Believe In’ have taken over worldwide trends on Twitter.
ALSO READ: Big Hit Entertainment REACTS to BTS’ HISTORIC Billboard chart success with Life Goes On and Dynamite
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