Monica Lewinsky’s Reinvention as a Model

The next act in the career of Monica Lewinsky, the White House intern turned anti-bullying activist, writer and producer? Modeling. Ms. Lewinsky is the star of a new campaign introduced this week by Reformation, a fashion brand.

The campaign, called “You’ve Got the Power,” is meant to promote not only the brand, but also voter registration ahead of the 2024 election. Ms. Lewinsky, 50, told The New York Times that she was flattered, if a bit stunned, to be tapped for the project, which is — not incidentally — the latest marker on her path toward self-acceptance.

Growing up in Los Angeles, a city where she said beauty was achieved “with smoke and mirrors,” she “didn’t fit the mold.” She was a “chubby” brunette who, she said jokingly, had real “boobs.”

Although Ms. Lewinsky said she relished the opportunity to issue “a gentle reminder to women to make sure that they register to vote” by appearing in the campaign, she was swift to acknowledge that the project also appealed to her vanity. She saw it as a way to earn “street cred with a new generation,” she said, and hoped that Reformation’s perceived cool factor would somehow rub off on her.

“I’ll take any opportunity for people to think I’m cool,” she said, laughing on a phone call from her home in Los Angeles. Since the campaign came out, some people on social media have said that it’s the first time they have heard of Ms. Lewinsky. Others on social media have called her an icon.