PETA Says One of Their Members Crashed Coach’s New York Fashion Week Spring/Summer 2024 Show for This Reason

If you haven’t heard, New York Fashion Week 2023 started this week with some controversy. PETA orchestrated a protest to send a message, according to their press release.

Coach’s Spring/Summer 2024 runway show at the New York Public Library was crashed by protestors calling out the brand’s use of leather on September 7. Animal rights group PETA later released a statement claiming that one of the demonstrators was a PETA member. According to their release, the stunt aimed to “slam the brand for its cruelty to cows and its reliance on environmentally destructive leather products.”

Video of the surprise moment shows a woman walk into the center of the runway mid-show. Covered in red, black and white body paint that mimicked the look of muscle, she goes down the catwalk wearing a message painted on her chest: “Coach: Leather Kills.” Another demonstrator follows behind holding up a placard with the same message before a member of security eventually picked up and carried one of the protestors from the runway.

TOPSHOT – A Peta protestor holds a sign reading “Coach: Leather Kills” as she demonstrates on the runway during the Coach Spring 2024 show during New York Fashion Week in New York City on September 7, 2023. (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)

ANGELA WEISS/Getty Images

“PETA is shaking up Coach’s catwalk to drive home the message that leather belongs in the annals of history, not in designers’ current collections,” said PETA Executive Vice President Tracy Reiman in the press statement.

Coach’s creative director Stuart Vevers said that “I respect all points of view” at the dinner following the show, according to Vogue.

Originally Appeared on Teen Vogue

Want more style stories from Teen Vogue? Check these out: