November 23, 2024

Lilt axed after 48 years and will relaunch as new Fanta flavour

Lilt #Lilt

The new cans and bottles will roll into retailers on February 14 © Provided by Metro The new cans and bottles will roll into retailers on February 14

We are saying goodbye to one of the most loved soft drinks after almost 50 years on the market.

Lilt, owned by Coca-Cola, has been sold under the advertising slogan ‘the totally tropical taste’ since the 1970s.

But the company has announced plans to scrap the drink – and many people are less than pleased.

Former Love Island contestant, Georgia Townend, was one of those Lilt fans left reeling.

‘Our rational minds told us this day may come, but our hearts always held onto hope,’ she tweeted.

‘Our beloved Lilt has succumbed to gentrification of the worst kind.’

The new packaging will hit the shelves from tomorrow © Provided by Metro The new packaging will hit the shelves from tomorrow

But all is not lost as Coca-Cola confirmed the soft drink will be relaunched under a new name – Fanta Pineapple and Grapefruit.

Coinciding with Valentine’s Day, drom tomorrow the ne name and packaging will roll into stores.

The Fanta flavour is said to have ‘the same totally tropical taste’ as Lilt.

‘Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to packaging and logo,’ said Coca-Cola Europacific Partners, the Grocer reported.

‘Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one went as far as producing their own news broadcast-style video.’

Got a story? Get in touch with our news team by emailing us at webnews@metro.co.uk. Or you can submit your videos and pictures here.

For more stories like this, check our news page.

Follow Metro.co.uk on Twitter and Facebook for the latest news updates. You can now also get Metro.co.uk articles sent straight to your device. Sign up for our daily push alerts here.

Get your need-to-know latest news, feel-good stories, analysis and more by signing up to Metro’s News Updates newsletter

Leave a Reply