November 27, 2024

Carrefour, Google team up in voice grocery shopping service in France

Shopping #Shopping

FILE PHOTO: A worker pushes shopping trolleys to a Carrefour hypermarket in a deserted shopping centre in Charenton-le-Pont near Paris during the outbreak of the coronavirus disease (COVID-19) in France, April 29, 2020. REUTERS/Charles Platiau

PARIS (Reuters) – Carrefour and Google said on Tuesday they were launching a new voice-based grocery shopping service in France as part of the French retailer’s ambition to accelerate its expansion into food e-commerce.

The service, based on Google Assistant, is part of a strategic partnership between the two companies initiated in June 2018, the joint statement said.

Carrefour is in the midst of a global overhaul to boost sales and profits which entails investing 2.8 billion euros in digital commerce by end 2020 in the face of competition from Amazon.

Reporting by Dominique Vidalon; editing by Jason Neely

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